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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing strategic go-to-market campaigns and driving demand generation in B2B SaaS environments. Proficient in multi-channel marketing strategies, pipeline management, and collaboration with cross-functional teams to achieve revenue targets.
Highest-signal resume keywords
Go-To-Market Strategy DevelopmentDemand GenerationAccount-Based Marketing (ABM)Salesforce ProficiencyCampaign Performance Tracking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationPipeline GrowthMulti-Channel Campaign ExecutionCampaign AttributionMarketing KPIsSegmentation and TargetingRevenue Impact MeasurementEmail MarketingDigital AdvertisingEvent Marketing
Soft Skills
Highly OrganizedDetail-OrientedResults-OrientedCreativeProactive
Tools & Technologies
SalesforceMarketing Automation PlatformsDigital Marketing ToolsGoogle WorkspaceAI-Powered Technologies
Industry Keywords
B2B SaaSEnterprise Technology MarketingERP Industry ExperienceInternational MarketingPipeline Contribution
Tech Stack
Tools & technologiesERP
About the role
Key responsibilities & impact- Own and execute strategic go-to-market campaigns and drive global pipeline generation
- Decide and develop customer and new logo revenue campaigns, focusing on industry-specific campaigns
- Run ABM, digital campaigns, webinars, and other strategic GTM motions aligned to global pipeline goals
- Build and execute integrated email, digital, webinar, and ABM campaigns for priority accounts and segments
- Execute and participate in industry conferences and trade events to drive visibility, lead generation, and account engagement
- Support customer events and programs, driving registrations, engagement, and pipeline follow-up
- Partner with Sales and Business Development to align campaigns with territory plans, account priorities, and pipeline targets
- Work with global channel partners to extend campaign reach and drive co-marketing pipeline contribution
- Coordinate with Product Marketing on messaging, positioning, and campaign assets
- Drive demand generation and pipeline acceleration programs tailored to industry and regional dynamics
- Develop segmentation and targeting recommendations by industry, geography, and buying stage
- Deliver against global pipeline and revenue targets
- Track pipeline performance through revenue and flag funnel risks
- Partner with Sales to improve conversion and opportunity progression
- Maintain pipeline hygiene and SLA accountability
- Report weekly campaign performance and recommend spend and optimization adjustments
- Partner with Marketing Ops and RevOps on data, reporting, and campaign execution
- Maintain dashboards tracking pipeline, conversion, and ROI
- Work with Localization teams to adapt messaging and GTM programs across global languages and markets
- Report to the Director of Revenue Marketing
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, or a related field
- 5+ years of experience in B2B SaaS or enterprise technology marketing
- Proven track record of driving demand generation, pipeline growth, and measurable revenue impact
- ERP industry experience is a plus
- Experience developing and executing go-to-market strategies and account-based marketing programs
- Ability to plan and execute multi-channel campaigns across email, paid media, digital advertising, events, webinars, and sales-driven programs
- Demonstrated experience executing marketing programs across international markets
- Ability to collaborate with Sales, Business Development, Product Marketing, and regional teams
- Strong understanding of marketing KPIs, funnel conversion, campaign attribution, pipeline contribution, and ROI
- Proficiency in Salesforce, marketing automation platforms, digital marketing tools, and emerging AI-powered technologies
- Experience with Google Workspace required
- Highly organized and detail-oriented, capable of managing multiple campaigns, stakeholders, and priorities
- Results-oriented, creative, proactive, adaptable, accountable, and able to work independently and collaboratively across global teams
Benefits
Comp & perks- Marketing Bonus Plan eligibility
- Remote work
- Opportunities for growth
- DEI-focused workplace
- 10–15% travel to industry gatherings, Sales Kickoffs, and planning meetings
