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QAD

Marketing Operations Manager

QAD

. Manage and optimize Marketo, including email campaigns, nurturing programs, lead lifecycle processing, automation infrastructure, and scoring models .

Posted 11/5/2026full-timeRemote • MexicoMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Marketo for email campaigns, lead lifecycle processing, and automation, while leveraging strong analytical skills to drive continuous improvement in marketing operations. Proficient in Salesforce and experienced in collaborating with global teams to enhance campaign performance and reporting.

Highest-signal resume keywords
Expert-Level Experience With MarketoPower User Experience In SalesforceStrong Project Management SkillsDeep Understanding Of B2B Marketing FunnelHighly Analytical With Strong Attention To Detail

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Email Campaign ManagementLead Lifecycle ProcessingAutomation InfrastructureData AnalysisReporting And Dashboard ToolsCampaign AttributionLead ManagementData HygienePerformance TrackingAudience Segmentation
Soft Skills
Excellent Communication SkillsCollaboration SkillsService-Oriented MindsetSelf-Starter AttitudeAbility To Manage Multiple Priorities
Tools & Technologies
MarketoSalesforceGoogle AnalyticsLeanDataWordPressDrift6senseEventbriteZoomWebinarUTM Tracking
Certifications & Qualifications
Marketo Certified
Industry Keywords
B2B TechnologyMarketing OperationsCampaign OptimizationLead-To-Revenue TrackingDigital Performance MetricsGlobal Teams CollaborationContinuous ImprovementMarketing AnalyticsData Privacy ComplianceSaaS Environment

Tech Stack

Tools & technologies
WordPress

About the role

Key responsibilities & impact
  • Manage and optimize Marketo, including email campaigns, nurturing programs, lead lifecycle processing, automation infrastructure, and scoring models
  • Support campaign execution through audience segmentation, QA, testing, and performance tracking
  • Manage lead routing, enrichment, and data flow across marketing and sales systems
  • Establish campaign operations best practices and documentation
  • Develop and maintain reporting dashboards across channels, campaigns, and funnel stages
  • Partner with RevOps and SalesOps on attribution, lead-to-revenue tracking, and ROI measurement
  • Analyze data to identify trends, opportunities, and recommendations
  • Support quarterly business reviews and board-level reporting
  • Administer Marketo and manage integrations with Salesforce, Eventbrite, N.Rich, and ZoomWebinar
  • Partner with IT on data privacy, compliance, and system access protocols
  • Support marketing technology evaluations, vendor management, and implementation projects
  • Improve data hygiene, enrichment workflows, and marketing database health
  • Collaborate with global teams on regional campaigns, product launches, and ABM programs
  • Train and onboard marketing team members on processes, operations, and technology access
  • Enable marketers on campaign setup, reporting, and operational best practices
  • Own project plans and timelines for key initiatives
  • Identify operational gaps and drive continuous improvement in marketing workflows
  • Report to the Sr. Director of Global Marketing Operations

Requirements

What you’ll need
  • 5–7+ years of experience in marketing operations, preferably in a fast-paced SaaS or B2B technology environment
  • Expert-level experience with Marketo
  • Power user experience in Salesforce
  • Marketo Certified is a plus
  • Knowledge of LeanData, WordPress, Drift, and 6sense is a plus
  • Deep understanding of the B2B marketing funnel, lead management, campaign attribution, and marketing analytics
  • Proficient in reporting and dashboard tools within Salesforce and Marketo
  • Familiarity with Google Analytics, UTM tracking, and digital performance metrics
  • Strong project management skills and ability to manage multiple priorities in a fast-paced, high-volume environment
  • Excellent communication and collaboration skills with a service-oriented mindset
  • Highly analytical with strong attention to detail and passion for continuous improvement and optimization
  • Self-starter with a “can-do” attitude, comfortable navigating ambiguity and taking initiative
  • Experience supporting global teams across time zones and cultures is strongly preferred
  • Deep AI proficiency and literacy; knowledge of Clay and Claude

Benefits

Comp & perks
  • Opportunities for growth
  • Diversity, equity and inclusion program
  • Equal opportunity employment