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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B field marketing with a focus on event planning and execution, leveraging AI for targeting and analysis. Proficient in managing vendor relationships and budgets while delivering measurable pipeline results in the manufacturing and industrial tech sectors.
Highest-signal resume keywords
B2B Field MarketingEvent Planning and ExecutionSalesforce ProficiencyAI IntegrationAttribution and Funnel Metrics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline ManagementBudget ManagementLogistics CoordinationProgram AnalysisAccount ResearchTargetingPersonalizationPerformance ReportingCustomer InsightsEvent Strategy
Soft Skills
Clear CommunicationExecutive EngagementCollaborationEnthusiasm for AIRelationship Management
Tools & Technologies
SalesforceMarketing AutomationAI ToolsEvent Management SoftwareDigital Marketing Platforms
Industry Keywords
ManufacturingIndustrial TechSaaSConnected Worker SoftwareLean Marketing
About the role
Key responsibilities & impact- Build and run regional field plans tied to pipeline and revenue goals in partnership with Sales leadership
- Plan and execute trade shows, executive dinners, customer roundtables, and plant tours end to end
- Align with Sales on target accounts, pre-event outreach, and post-event follow-up
- Work with Product Marketing and Digital to ensure field programs have the right message and paid, email, and web support
- Use AI for account research, targeting, personalization, follow-up, and program analysis
- Report on channel performance, focusing on sourced and influenced pipeline
- Manage agency and vendor relationships, budgets, and timelines
- Bring customer and field insights to the broader marketing team
Requirements
What you’ll need- 5+ years in B2B field marketing with events and programs that produced measurable pipeline
- Real understanding of manufacturing, including plant floor teams and operations, quality, and maintenance buyers
- Hands-on event experience from strategy and budget to logistics and on-site execution
- Genuine enthusiasm for AI, with examples of incorporating it into work
- Fluency with Salesforce and marketing automation
- Comfort with attribution and funnel metrics
- Clear, concise written and verbal communication, including with executives
- Must be willing to travel 30% of the time
- Experience in industrial tech, SaaS, or connected worker software
- Experience marketing to frontline and operations audiences
- Background in a lean marketing team supported by agencies
Benefits
Comp & perks- Marketing Bonus Plan
- Medical, dental and vision coverage
- 401(k) plan with company match
- Short-term and long-term disability coverage
- Life insurance
- Paid time off
- Parental leave
- Flexible spending accounts
- Employee assistance program
- Remote work availability
