Regional Marketing Manager

QIMA

. Own end-to-end marketing performance for the North America region .

Posted 9/15/2026full-timeRemote • CalgaryMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in end-to-end marketing performance management, with a focus on campaign execution, budget oversight, and stakeholder collaboration. Proficient in developing marketing strategies that drive pipeline growth and measurable ROI in the B2B sector.

Highest-signal resume keywords

Campaign ManagementEvent PlanningStakeholder Relationship ManagementProject ManagementMarketing Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Performance TrackingBudget ManagementABM ProgramsGo-To-Market PlanningContent Development

Soft Skills

Clear CommunicationSelf-Starter MindsetCollaborationAdaptabilityRelationship Management

Tools & Technologies

Generative AI ToolsWebinar PlatformsMarketing Automation Software

Industry Keywords

B2B MarketingTestingInspectionCertificationRegional Marketing

About the role

Key responsibilities & impact

Own end-to-end marketing performance for the North America region
Translate market priorities, service strengths, and commercial opportunities into focused marketing plans with measurable ROI
Track campaign, channel, sales, pipeline, and revenue performance
Optimize investment, improve conversion, and support revenue growth
Plan and execute integrated campaigns from strategy and messaging through launch, optimization, and reporting
Partner with Web & Data engineers, Demand Gen, and Brand teams to generate qualified pipeline
Plan, budget, and coordinate North America tradeshows, events, and webinars
Source relevant event opportunities and speaking slots
Lead regional webinar delivery, including promotion, registration, follow-up, and evaluation
Collaborate with commercial, technical, global marketing, sales, and internal business teams
Develop positioning, go-to-market plans, content, campaigns, and sales-support materials
Report to the Senior Marketing Manager

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field
5+ years of marketing experience, with ownership of campaigns, events, ABM programs and/or regional marketing plans
Proven ability to manage regional strategy, budget and execution while driving programs that support pipeline, revenue and ROI
Strong stakeholder relationship management skills
Ability to partner with sales leadership, global and local marketing teams, and internal business stakeholders
Excellent project management skills
Ability to manage multiple priorities in a fast-paced environment
Clear written and verbal communication skills
Strong marketing acumen and fresh, practical ideas
Self-starter mindset, with ability to work independently and collaboratively
Native English speaker
Experience with technical B2B services valuable
Experience in the Testing, Inspection & Certification industry especially valuable
Familiarity with generative AI tools for research, drafting, content development, and optimization

Benefits

Comp & perks

Employees can work remotely
Hybrid workplace type
Confidential handling of applicant information according to EEO guidelines