Regional Marketing Manager

QIMA

. Own end-to-end marketing performance for the North America region .

Posted 10/21/2026full-timeRemote • VancouverMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in end-to-end marketing performance management, with a focus on campaign execution, stakeholder relationship management, and measurable ROI. Proficient in developing integrated marketing strategies and collaborating across teams to drive revenue growth in the B2B sector.

Highest-signal resume keywords

Campaign ManagementEvent PlanningStakeholder Relationship ManagementProject ManagementMarketing Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Performance ManagementCampaign ExecutionBudget ManagementABM ProgramsContent DevelopmentROI MeasurementMarket AnalysisData AnalysisPerformance OptimizationWebinar Delivery

Soft Skills

Clear CommunicationCollaborationIndependenceRelationship ManagementAdaptability

Tools & Technologies

Generative AI ToolsMarketing Automation SoftwareCRM SystemsData Analytics ToolsWebinar Platforms

Industry Keywords

B2B MarketingTesting Inspection CertificationRegional MarketingIntegrated CampaignsCommercial Opportunities

About the role

Key responsibilities & impact

Own end-to-end marketing performance for the North America region
Translate market priorities, service strengths and commercial opportunities into focused marketing plans with measurable ROI
Track campaign, channel and sales performance to optimize investment, improve conversion and support revenue growth
Plan and execute integrated campaigns from strategy and messaging through launch, optimization and reporting
Partner with Web & Data engineers, Demand Gen and Brand teams to generate qualified pipeline
Plan, budget and coordinate North America tradeshows, events and webinars
Source relevant event opportunities and speaking slots
Lead regional webinar delivery, including promotion, registration, follow-up and evaluation
Collaborate with commercial, technical and global marketing teams
Develop positioning, go-to-market plans, content and sales support programs
Report to the Senior Marketing Manager

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Communications, Business or a related field
5+ years of marketing experience, with ownership of campaigns, events, ABM programs and/or regional marketing plans
Proven ability to manage regional strategy, budget and execution while driving programs that support pipeline, revenue and ROI
Strong stakeholder relationship management skills
Excellent project management skills and ability to manage multiple priorities in a fast-paced environment
Clear written and verbal communication skills
Strong marketing acumen and practical ideas
Ability to work independently and collaboratively
Native English speaker
Knowledge of technical B2B services
Experience in Testing, Inspection & Certification (TIC) industry especially valuable
Experience using generative AI tools for research, drafting, content development and optimization

Benefits

Comp & perks

Remote work option
Hybrid workplace arrangement