Social Media Analyst

Qualiserve

. Build and execute the strategic content calendar for LinkedIn, Instagram, and priority channels, connecting content to business goals .

Posted 9/29/2026full-timeSão Caetano do Sul • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic social media management, particularly on LinkedIn, while effectively translating complex technical topics into accessible narratives. Proficient in developing content that aligns with business goals and enhances brand authority in Technology, Data & AI, and Innovation.

Highest-signal resume keywords

Strategic Social Media ManagementBranding and Digital PositioningContent Development and StorytellingAnalytical MindsetMarketing Automation and AI

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Calendar DevelopmentLead Generation CampaignsVideo Script DevelopmentCopywritingData-Driven Improvement Proposals

Soft Skills

Results-Oriented CreativityStrong Organizational SkillsClear CommunicationAutonomy with AccountabilityPrioritization Skills

Tools & Technologies

CanvaAdobeMarketing Automation ToolsAI in Content Production

Industry Keywords

TechnologyDataAIInnovationEmployer Branding

About the role

Key responsibilities & impact

Build and execute the strategic content calendar for LinkedIn, Instagram, and priority channels, connecting content to business goals
Structure the company’s digital presence with a focus on establishing authority in Technology, Data & AI, Innovation, and Culture
Develop a consistent brand narrative aligned with the cultural manifesto
Support social selling strategies with leadership and Business Development Managers (BDMs)
Create creative campaigns connected to lead generation goals
Develop funnel-oriented content covering awareness, consideration, and conversion
Support inbound marketing and employer branding initiatives
Develop strategic scripts for videos, reels, and human-centered content
Translate complex technical topics into accessible, strategic language
Test formats, approaches, and the use of AI in content production and optimization
Monitor strategic metrics and propose data-driven improvements
Track the impact on qualified engagement and opportunity generation

Requirements

What you’ll need

Experience in strategic social media management, especially LinkedIn
Knowledge of branding and digital positioning
Proficiency with design tools such as Canva, Adobe, or similar platforms
Knowledge of copywriting and storytelling
Paid traffic knowledge is a plus
Familiarity with marketing automation and AI applied to marketing is a plus
Strategic mindset and business acumen
Results-oriented creativity
Strong organizational and prioritization skills
Autonomy with accountability
Clear communication and strategic writing skills
Interest in technology, data, and innovation
Ability to transform technical complexity into relevant narratives
Analytical mindset and focus on impact