Marketing Manager – Quilter Academy, Recruitment

Quilter

. Lead the annual Quilter Academy marketing strategy and translate growth priorities into quarterly plans .

Posted 9/23/2026full-timeLondon • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strategic marketing capability with a focus on audience insights and campaign management, ensuring alignment with business goals and effective budget oversight. Proven ability to enhance customer journeys and improve lead quality through data-driven decision-making and collaboration with various stakeholders.

Highest-signal resume keywords

Strategic Marketing CapabilityBudget ManagementDigital Marketing ChannelsCampaign ManagementCollaboration and Partnership-Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementBudget ManagementDigital MarketingCustomer Journey MappingData AnalysisKPI TrackingLead NurturingAudience TargetingContent DevelopmentPerformance Reporting

Soft Skills

Clear CommunicationCollaborationCustomer-Focused ApproachStrategic ThinkingProblem Solving

Tools & Technologies

Analytics ToolsEmail Marketing PlatformsSocial Media AdvertisingContent Management SystemsPaid Media Platforms

Industry Keywords

Marketing StrategyFinancial ServicesRecruitment MarketingBrand ComplianceRegulatory Requirements

About the role

Key responsibilities & impact

Lead the annual Quilter Academy marketing strategy and translate growth priorities into quarterly plans
Shape propositions, messaging, customer journeys and channel plans for career changers, graduates, financial-services professionals and partner audiences
Plan, deliver and improve integrated Academy campaigns across paid search, social media, email, website, content, partnerships and events
Lead campaign briefs, audience targeting, creative development, media plans, landing pages and lead-nurture activity
Provide strategic oversight for adviser recruitment marketing and align campaign priorities, candidate communications, handovers and success measures
Use recruitment feedback and conversion data to improve lead quality and candidate journeys
Support marketing activity for mergers and acquisitions opportunities, including collateral and events
Lead digital marketing plans and oversee paid media, search, social media, website content, landing pages, analytics and tracking
Plan, forecast and manage the Academy marketing budget and recruitment marketing spend
Manage purchase orders, agencies and supplier relationships, ensuring quality and value for money
Develop partnership opportunities and collaborate with Academy, Recruitment, Advice, Digital, Brand, Data, Operations, Compliance, partners and agencies
Define, track and report KPIs for awareness, engagement, lead quality, applications, conversion, costs and budget use
Provide performance updates and recommend practical actions to senior stakeholders
Ensure campaigns and marketing materials meet brand, accessibility, data and regulatory requirements
Manage approvals, review dates and asset accuracy across channels

Requirements

What you’ll need

Strategic and audience-focused marketing capability
Ability to turn business goals and audience insight into focused marketing plans
Confident budget management and commercial awareness
Knowledge of digital marketing channels, customer journeys and analytics
Ability to use evidence to understand candidate needs, motivations and barriers
Ability to manage campaigns, budgets, approvals and deadlines accurately and at pace
Strong collaboration and partnership-building skills
Clear and confident communication with senior stakeholders
Ability to test, learn and improve campaigns and customer journeys
Customer-focused approach to improving communications and removing barriers
Ability to work in Southampton or London, United Kingdom
Permanent contract

Benefits

Comp & perks

182 hours holiday (26 days)
Quilter Incentive Scheme; all employees are eligible to participate
Non-contributory company pension scheme, boostable through personal contributions
Private Medical Insurance, with options to include partner or children
Life Assurance: 4x salary
Income Protection: 75% of salary, less state benefits, payable after 26 weeks of absence
Healthcare Cash Plan for Jersey employees only
Flexible benefits for UK employees, payable via salary deduction