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Paid Media Manager
QuinStreet. Manage, review, plan, and execute clients’ targeted digital marketing campaigns across paid media .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing Paid Search, Paid Social, and Programmatic Display campaigns, leveraging data analysis to drive client growth and improve ROI. Proficient in integrating offline and online metrics while maintaining knowledge of digital marketing trends and best practices.
Highest-signal resume keywords
Paid Digital Marketing ExperiencePaid Search Campaign DevelopmentProgrammatic Display StrategyMicrosoft Excel ProficiencyAnalytic Performance Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid SearchPaid SocialProgrammatic DisplayCampaign Performance AnalysisData IntegrationBudget ManagementVLOOKUPPivot TablesDigital Marketing Best PracticesEmerging Digital Techniques
Soft Skills
Exceptional Communication SkillsDetail OrientedSelf-StarterProject ManagementCollaboration
Certifications & Qualifications
Bachelor’s Degree in BusinessBachelor’s Degree in Marketing
Industry Keywords
Digital MarketingCampaign OptimizationClient ROIAdvertising NetworksAI in Marketing
About the role
Key responsibilities & impact- Manage, review, plan, and execute clients’ targeted digital marketing campaigns across paid media
- Develop successful Paid Search, Paid Social, and Programmatic Display strategies to drive client growth
- Manage multiple channels for multiple clients independently
- Integrate offline customer data with online campaign performance metrics
- Collaborate with the creative team on programmatic display and social creative
- Oversee and analyze custom reports for clients with large geographic footprints
- Identify opportunities to pitch new services to existing and potential new clients
- Collaborate with Account Managers and key clients to discuss progress and interpret analytic findings to improve client ROI
- Monitor and optimize campaign pacing, budgets, and bidding
- Analyze and strategize on campaign performance metrics
- Maintain current knowledge of AI’s impact on digital marketing and AI paid media products
- Maintain up-to-date knowledge of paid media best practices, beta programs, advertising networks, and innovation opportunities
- Track emerging digital techniques and trends within the media landscape and broader digital ecosystem
Requirements
What you’ll need- 2+ years of professional experience in paid digital marketing
- Bachelor’s Degree or higher in Business, Marketing, or related field
- Expertise in developing and optimizing Paid Search, Paid Social and Programmatic campaigns through analysis of performance reports and down-funnel data
- Advanced user of Microsoft Excel including VLOOKUPs and Pivot Tables
- Ability to manage complex projects and deliver results in a fast-paced, deadline-oriented environment
- Exceptional verbal and written communications skills
- Self-starter comfortable looking for and filling gaps in process, communication calendars and campaigns
- Comfortable working closely with key partners to manage the process with the greater team
- Detail oriented and able to update systems with high accuracy
- Travel required – 10%
Benefits
Comp & perks- Performance bonus or commission
- Equity in the form of restricted stock units
- Health care benefits
- Retirement benefits
- Paid sick leave
- Parental leave
- Paid time off or vacation benefits
- Other tax-reportable benefits