Senior Marketing Manager, B2B

QuinStreet

. Lead the B2B inbound marketing function within the home services vertical .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $100,000 - $122,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading B2B inbound marketing strategies, managing marketing professionals, and optimizing marketing performance through data analysis and CRM tools like Salesforce. Proven ability to develop and execute marketing operations and events that drive measurable outcomes and align with business goals.

Highest-signal resume keywords

B2B Inbound MarketingSalesforce CRMMQL GenerationMarketing Operations ManagementData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Inbound MarketingDemand GenerationMarketing Performance MeasurementFunnel OptimizationLead Capture ProgramsEvent ManagementPipeline ContributionData IntegrityProcess ImprovementMarketing Strategy Development

Soft Skills

LeadershipCoachingCollaborationAttention to DetailProblem-Solving

Tools & Technologies

SalesforceTableauMarketing Technology StackReporting InfrastructureDashboarding Tools

Industry Keywords

Home ServicesB2B MarketingLead GenerationHome ImprovementMarketplace

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead the B2B inbound marketing function within the home services vertical
Own inbound marketing strategy and performance, including MQL generation, organic and paid acquisition channels, landing pages, and lead capture programs
Establish and achieve MQL, pipeline, and revenue goals
Analyze funnel performance and marketing data to identify optimization and growth opportunities
Develop and oversee B2B events and trade show programs with measurable outcomes and consistent brand messaging
Oversee the marketing technology stack, reporting infrastructure, and workflow processes through the Marketing Operations Manager
Ensure data integrity, accurate attribution, and reliable funnel reporting using Salesforce as the system of record
Maintain intake, approval, and operational processes across marketing functions
Develop and execute a unified strategy across inbound marketing, events, and marketing operations
Partner with Sales, Product/IT, and Account Management teams on business initiatives
Lead, coach, and develop marketing professionals and managers
Foster accountability, collaboration, and continuous improvement across the marketing organization
Identify and implement process improvements
Provide leadership with data-driven recommendations on risks, opportunities, and trade-offs

Requirements

What you’ll need

6+ years of B2B marketing experience
At least 2 years managing and developing marketing professionals or managers
Deep hands-on experience leading inbound marketing or demand generation, including MQLs, inbound channels, and pipeline contribution
Experience managing inbound marketing, events or field marketing, and marketing operations
Strong experience using Salesforce and CRM data to measure marketing performance and pipeline/revenue contribution
Ability to balance strategic planning with hands-on execution
Proven ability to build data-analysis-based recommendations and resolve data gaps
Strong attention to detail and accurate, high-quality work
Excellent written and verbal communication skills, including presenting risks, trade-offs, and recommendations to senior leadership
Demonstrated success leading, coaching, and developing high-performing teams
Strong problem-solving skills and ability to evaluate business impact and drive practical solutions
Experience with Tableau or other marketing reporting and dashboarding tools preferred
Experience in home improvement, home services, marketplace, lead generation, or B2B SaaS industries preferred
Experience working in a remote corporate environment and building marketing operations processes preferred

Benefits

Comp & perks

Performance bonus or commission eligibility
Health care benefits
Retirement benefits
Paid sick leave
Parental leave
Paid time off or vacation benefits
Other tax-reportable benefits
Remote work arrangement