Sales Training Program Manager

Race Communications

. Own, manage, and continuously improve sales training programs aligned with business goals, sales strategy, and customer experience standards .

Posted 10/31/2026full-timeSacramento • California • United StatesMid-LevelSenior💰 $71,000 - $79,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing sales training programs that align with business goals and enhance sales performance. Proficient in analyzing training effectiveness and utilizing performance data to drive continuous improvement in training initiatives.

Highest-signal resume keywords

Sales Training Program DevelopmentPerformance Data AnalysisPublic Speaking and Presentation SkillsSalesforce ProficiencyCurriculum Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Training Program DevelopmentPerformance Data AnalysisCurriculum DevelopmentOnboarding Program DesignSales Strategy ImplementationTraining Effectiveness EvaluationCoaching and MentoringKPI EstablishmentInstructional Material DevelopmentObjection Handling Techniques

Soft Skills

Exceptional Communication SkillsInterpersonal SkillsInfluencing StakeholdersFacilitation SkillsTime Management

Tools & Technologies

SalesforceLMS PlatformsArticulate 360SalesRabbitMS Office Applications

Certifications & Qualifications

High School Diploma or GEDValid Driver's License

Industry Keywords

Sales EnablementInside SalesOutside SalesContractor TrainingTelecommunications

About the role

Key responsibilities & impact

Own, manage, and continuously improve sales training programs aligned with business goals, sales strategy, and customer experience standards
Identify performance gaps across inside sales, D2D, and contractor teams and develop scalable training solutions
Align training initiatives with sales campaigns, promotions, and go-to-market priorities
Track, measure, and report training effectiveness and business impact
Establish program objectives, success measures, priorities, timelines, resources, and deliverables
Maintain centralized training records, materials, completion data, and documentation
Design and implement onboarding, skills development, and advanced selling training for inside sales, field D2D, and contractor teams
Develop curriculum covering customer discovery, objection handling, product knowledge, CRM utilization, and sales strategy
Facilitate recurring training sessions, workshops, role-playing, refresher training, and train-the-trainer programs
Own end-to-end onboarding, coordinate schedules, and monitor readiness milestones
Maintain scripts, playbooks, best-practice guides, training calendars, and development roadmaps
Travel to regional markets to support territory launches and provide in-field coaching
Shadow sales representatives and provide real-time coaching and performance feedback
Analyze sales performance data to identify trends, skill gaps, and training opportunities
Partner with Sales Managers, Supervisors, L&D, Sales, Marketing, HR, and Operations on development, compliance, onboarding, and reporting
Coordinate with contractor partners to ensure consistent training standards and execution
Establish and monitor KPIs including time-to-productivity, completion, adoption, engagement, sales improvement, coaching effectiveness, consistency, retention, and ROI
Maintain vehicle and equipment readiness, a clean driving record, and comply with safety protocols

Requirements

What you’ll need

Eligibility for US Employment without sponsorship
Minimum of 18 years of age
High School Diploma or GED or equivalent combination of education and experience is required
Associate degree (A.A.) or equivalent education in a related field of study preferred
A valid driver's license, subject to successful verification through a DMV check, is mandatory
Ability to travel to multiple work sites and maintain a flexible schedule, including evenings, overnight, weekends, holidays, and overtime as required
3–5 years of experience in sales, sales training, enablement, or coaching roles, with increasing responsibility in training program ownership, development, implementation, or optimization
Proven success supporting both inside sales and outside sales environments, including experience working with or training contractor teams
Demonstrated ability to own, manage, and continuously improve training programs in a fast-paced, high-growth environment
Strong public speaking, presentation, and facilitation skills
Experience developing structured training content, onboarding programs, and instructional materials
Proficiency with Salesforce, LMS platforms (Articulate 360 preferred), sales enablement tools, and data/reporting dashboards (e.g., SalesRabbit or similar)
Strong analytical skills and ability to translate performance data into actionable training improvements
Exceptional communication and interpersonal skills; ability to influence cross-functional stakeholders without direct authority
Ability to manage training priorities, timelines, deliverables, and stakeholder expectations across multiple sales channels
Experience establishing success metrics, evaluating training effectiveness, and using performance data for continuous improvement
Experience in telecommunications or other rapid-growth, performance-driven industries strongly preferred
Ability to effectively communicate in English, including speaking, reading, writing, and comprehension
Bilingual communication skills considered a plus
Proficient use of MS Office applications including Teams, Word, Excel, and PowerPoint; teleconferencing applications
Functional use of common office equipment, computers, and office software

Benefits

Comp & perks

Join a tight-knit crew—no faceless corporation vibes here
Growth potential: promotions and new challenges are part of our DNA
Competitive base salary of $71,000-$79,000 per year
Company-paid medical and dental insurance (starting the 1st of the month following your start date)
PTO (vacation, sick)
11 paid holidays
Paid birthdays
401k matching (4%)
Free fiber internet service for all employees living in our service area
A culture built on integrity, mutual respect, and a shared purpose