Healthcare Segment Marketing Manager

Rackspace Technology

. Own the Healthcare segment marketing strategy and execution for the Americas .

Posted 9/16/2026full-timeRemote • Texas • United StatesSeniorLead💰 $99,704 - $146,270 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Healthcare marketing strategy, integrated omnichannel program execution, and demand generation. Proficient in leveraging marketing automation tools and collaborating with cross-functional teams to drive pipeline growth and account engagement.

Highest-signal resume keywords

B2B Marketing ExperienceHealthcare Industry MarketingIntegrated Omnichannel ProgramsDemand GenerationMarketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Segment MarketingAccount-Based Marketing (ABM)Field MarketingContent DevelopmentCampaign MeasurementLead GenerationPipeline ManagementRevenue AttributionData AnalysisCustomer Lifecycle Management

Soft Skills

CollaborationCommunicationStrategic ThinkingStakeholder EngagementPerformance Evaluation

Tools & Technologies

HubSpotSalesforceAsanaMarketing Automation PlatformsCampaign Reporting Tools

Industry Keywords

Healthcare MarketingHIMSSCHIMEKLASPartner ActivationJoint Go-To-Market ProgramsCo-MarketingMDFDemand Generation ModelsHealthcare Buyer Landscape

About the role

Key responsibilities & impact

Own the Healthcare segment marketing strategy and execution for the Americas
Serve as marketing lead for Rackspace’s corporate Healthcare narrative and ensure consistent messaging across regions with International Marketing
Translate business and sales priorities into integrated, account- and pipeline-focused marketing programs
Develop and execute omnichannel Healthcare programs across ABM, digital and social media, email, webinars, events, executive engagement, field programs, content, and partner activation
Partner with Healthcare Sales to identify priority accounts, audiences, and pipeline opportunities and transition engagement into sales follow-up
Maintain campaign attribution and visibility into sourced and influenced pipeline
Build Rackspace’s presence across Healthcare communities including HIMSS, CHIME, KLAS, This Week Health, and 229 Project
Develop alliance relationships with Dell Technologies, AMD, and other strategic partners to create joint Healthcare programs and incremental pipeline
Own Healthcare messaging and content frameworks, including content libraries, campaign assets, web presence, sales enablement, and thought leadership
Develop and manage the Healthcare marketing budget and evaluate program performance and ROI
Collaborate with Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications
Measure lead generation, account engagement, pipeline creation and influence, conversion, and program ROI
Prepare and communicate strategy, pipeline contribution, performance insights, and recommendations for QBRs, operating reviews, and senior stakeholder discussions
Travel domestically up to 30% for healthcare community events and alliance/field presence

Requirements

What you’ll need

High School Diploma or regional equivalent required
Bachelor's Degree required; preferably in a field related to the role
Additional relevant experience may substitute for the degree requirement at the manager's discretion
8–11 years of B2B marketing experience
Demonstrated depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation
Proven track record of integrated, omnichannel programs generating qualified demand and creating or influencing pipeline
Experience partnering with Sales leadership and collaborating across cross-functional Marketing teams in a matrixed environment
Healthcare industry marketing experience and familiarity with the Healthcare buyer landscape and industry communities
Advanced understanding of B2B marketing strategy, demand generation, ABM, field marketing, customer lifecycle, and integrated campaign execution
Strong understanding of lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI
Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent technologies
Understanding of partner and alliance marketing models, including joint go-to-market programs, co-marketing, MDF, and partner-led demand generation
Must be legally allowed to work in the US for any employer
This role is not sponsorship eligible
Proficiency in Asana, HubSpot, Salesforce, content and messaging development, marketing attribution, data analysis, AI-assisted marketing workflows, and executive communication

Benefits

Comp & perks

Annual bonus or incentives
Equity awards
Employee Stock Purchase Plan (ESPP)
Benefits package referenced by Rackspace
Remote work option for employees not located near San Antonio, TX
Hybrid schedule near Rackspace headquarters in San Antonio, TX: two days in the office and three days working from home