Healthcare Segment Marketing Manager

Rackspace Technology

. Own the Healthcare segment marketing strategy and execution for the Americas .

Posted 9/24/2026full-timeUnited StatesSeniorLead💰 $99,704 - $146,270 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy, demand generation, and integrated campaign execution within the Healthcare sector. Proven ability to develop omnichannel marketing programs that drive lead generation, account engagement, and measurable pipeline results.

Highest-signal resume keywords

B2B Marketing ExperienceDemand GenerationAccount-Based Marketing (ABM)Healthcare Industry MarketingMarketing Automation (HubSpot, Salesforce)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign DevelopmentLead GenerationPipeline ManagementMarketing AttributionContent DevelopmentBudget ManagementProgram ManagementField MarketingEvent MarketingSales and Marketing Alignment

Soft Skills

Executive CommunicationStakeholder ManagementCollaborationStrategic ThinkingCross-Functional Teamwork

Tools & Technologies

HubSpotSalesforceAsanaCRM PlatformsCampaign Measurement Tools

Industry Keywords

Healthcare MarketingPHIHIPAAData SovereigntyHealthcare EcosystemJoint Go-To-Market ProgramsPartner-Led Demand GenerationHIMSSCHIMEKLAS

About the role

Key responsibilities & impact

Own the Healthcare segment marketing strategy and execution for the Americas
Serve as marketing lead for Rackspace’s corporate Healthcare narrative and ensure consistency across regions with International Marketing
Translate business and sales priorities into integrated, account- and pipeline-focused marketing programs
Develop and execute omnichannel programs including ABM, digital and social media, email, webinars, events, executive engagements, field programs, content, and partner-led activation
Partner with Healthcare Sales to identify priority accounts, audiences, and pipeline opportunities
Establish marketing plays and transition leads and account engagement into sales follow-up and measurable pipeline
Maintain campaign attribution and visibility into sourced and influenced pipeline
Build Rackspace’s presence across Healthcare communities including HIMSS, CHIME, KLAS, This Week Health, and 229 Project
Develop joint Healthcare programs with strategic partners including Dell Technologies and AMD
Own Healthcare messaging and content framework, content library, campaign assets, web presence, sales enablement, and thought leadership
Develop and manage the Healthcare marketing budget
Oversee agencies and vendors when additional expertise or execution capacity is required
Collaborate with Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications
Measure lead generation, account engagement, pipeline creation and influence, conversion, and program ROI
Prepare and communicate strategy, pipeline contribution, performance, insights, and recommendations for QBRs, operating reviews, and senior stakeholder discussions

Requirements

What you’ll need

High School Diploma or regional equivalent required
Bachelor's Degree required, preferably in a field related to the role
Additional relevant experience may substitute for the Bachelor's degree requirement at the manager's discretion
8–11 years of B2B marketing experience
Demonstrated depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation
Proven track record of building and running integrated, omnichannel programs that generate qualified demand and create or influence pipeline
Experience partnering with Sales leadership and collaborating across cross-functional Marketing teams in a matrixed environment
Healthcare industry marketing experience and familiarity with the Healthcare buyer landscape and industry communities
Advanced understanding of B2B marketing strategy, demand generation, ABM, field marketing, customer lifecycle, and integrated campaign execution
Strong understanding of marketing activity, lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI
Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent technologies
Understanding of partner and alliance marketing models, joint go-to-market programs, co-marketing, MDF, and partner-led demand generation
Familiarity with the Healthcare ecosystem, buyer landscape, industry communities, and regulatory considerations including PHI, HIPAA, data sovereignty, and enterprise Healthcare technology priorities, or ability to ramp quickly in complex, regulated industries
Skills in ABM, B2B demand generation, segment and go-to-market strategy, integrated campaign development, field and event marketing, lead generation and pipeline management, marketing attribution, sales and marketing alignment, executive and stakeholder management, partner and alliance marketing, budget management, program management, Asana, marketing automation/HubSpot, CRM/Salesforce, content and messaging development, executive communication, and AI-assisted marketing workflows
Candidates need to be legally allowed to work in the US for any employer
This role is not sponsorship eligible
Domestic travel required up to 30%

Benefits

Comp & perks

Annual bonus or incentives
Equity awards
Employee Stock Purchase Plan (ESPP)
Remote work option for locations outside the San Antonio area
Hybrid schedule near Rackspace headquarters in San Antonio (two days in office and three days from home)
Equal employment opportunity and disability accommodations