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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated campaign strategies and managing cross-functional teams to drive client success. Proficient in performance marketing, budget management, and delivering actionable insights to optimize campaign effectiveness.
Highest-signal resume keywords
Integrated Campaign StrategyCross-Channel Media ExperienceClient Relationship ManagementPerformance Marketing KPIsTeam Leadership and Mentorship
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MediaPaid SocialPaid SearchVideo AdvertisingProgrammatic AdvertisingCTVLinear MediaAudio MediaOOHData Analysis
Soft Skills
Exceptional CommunicationPresentation SkillsCritical ThinkingProblem-SolvingCollaboration
Industry Keywords
Advertising Agency ExperienceDTC BrandsWebsite StrategyCreative DevelopmentAccount Profitability
About the role
Key responsibilities & impact- Serve as the primary client contact and strategic partner
- Lead cross-functional teams across media, analytics, strategy, creative, web development, finance, and project management
- Own integrated campaign strategy and execution from briefs and planning through performance evaluation and optimization
- Establish goals, budgets, KPIs, and priorities with clients and internal teams
- Develop understanding of clients’ businesses, industries, competitive landscapes, and growth opportunities
- Identify opportunities to expand agency scope and develop solutions with agency subject-matter experts
- Lead client meetings and present performance, creative, strategic, and financial recommendations
- Ensure deliverables meet quality standards and align with client objectives
- Oversee budgets, forecasts, invoicing, and overall client health
- Drive seamless execution across media, analytics, strategy, creative, and other agency disciplines
- Identify dependencies and bottlenecks and resolve them before they become client-facing issues
- Evaluate campaign performance, identify insights, and drive testing and optimization decisions
- Build testing roadmaps for creative, audience, and channel mix
- Collaborate with channel leads on reporting, learnings, and recommended next steps
- Synthesize channel-specific learnings into cross-channel takeaways and client-ready recommendations
- Partner with senior leadership to address performance, financial, and staffing needs
- Monitor account profitability and scope creep and support budget and SOW conversations
- Lead, coach, and develop Client Services team members
- Foster collaboration, cross-functional relationships, efficient workflows, and an accountable team culture
Requirements
What you’ll need- 8+ years of advertising agency experience, preferably in media and/or creative
- 1–3+ years of management or mentorship experience
- Proven success leading integrated, cross-channel strategies and building strong client relationships
- Strong understanding of full-funnel media, performance marketing, and associated KPIs
- Experience with digital media, including Paid Social, Paid Search, Video, Programmatic, and CTV
- Traditional media experience, including Linear, Audio, and OOH
- Experience working with DTC brands and leading strategic creative development
- Ability to build pivots and conduct sales and performance data analysis
- Experience leading large, cross-functional teams and managing multiple priorities
- Exceptional communication and presentation skills, with strong critical thinking and problem-solving abilities
- Willingness to travel and support clients beyond standard hours when needed
- Chicago-area experience or location is a plus
- Website strategy and development management experience is a plus
Benefits
Comp & perks- Quarterly profit-sharing program
- 401(K) plan with employer match (and immediate eligibility)
- 4-6 weeks PTO
- 12 paid holidays
- 12-18 weeks paid family and medical leave
- Monthly Work-From-Home allowance
- Medical, Dental, and Vision insurance
- Flexible First environment with virtual and in-person connection opportunities
- Investment in employees, technology, and tools
- Total compensation package including benefits, perks, and a profit-sharing bonus