Rain the Growth Agency

Performance Marketing

• Execute and optimize Paid Search & YouTube campaigns
• Support planning, research, structure, launch, and ongoing management of campaigns
• Monitor daily pacing, budgets, KPIs, search demand shifts, and campaign performance
• Surface risks and opportunities early and clearly
• Develop and implement optimizations across bidding, budgets, keywords, search queries, audiences, creative assets, placements, and campaign structure
• Track ad copy, keyword, audience, and landing page performance against client goals, including A/B testing and documentation
• Support weekly, monthly, and quarterly reporting by identifying performance storylines and translating platform data into actionable insights
• Conduct competitive, keyword, search landscape, and marketplace research
• Maintain quality assurance across campaign builds, trafficking, tracking, budgets, naming conventions, and reporting
• Manage campaigns across key clients and help expand capabilities across shopping, Performance Max, commerce, and search-adjacent media
• Contribute research, points of view, case studies, and process improvements
• Represent Paid Search & YouTube in internal and client meetings
• Explain campaign performance, recommendations, and next steps with support from channel leadership
• Partner with Client Service, Integrated Planning, Analytics, Creative, Media Investment, AdOps, and Project Management
• Build relationships with platform and technology partners and share relevant updates and best practices
• Prioritize and execute work across multiple accounts while meeting deadlines and maintaining quality
• Follow agency processes, maintain documentation, and communicate proactively about risks
• Balance short-term efficiency with clients’ growth, acquisition, revenue, lead quality, and brand objectives
• Contribute to Digital Media team growth through knowledge sharing, training, process development, and skill building

Paid Search & YouTube Specialist

Vice President

• Serve as a senior strategic media lead on key client accounts and develop innovative, future-facing plans that drive measurable business growth
• Lead integrated planning across Converged TV, Audio, Social, Search, Programmatic, OOH, Print, and emerging channels
• Translate audience insights, historical performance, attribution outputs, marketplace trends, and client business objectives into clear, actionable recommendations
• Partner with Analytics and channel leads to shape measurement plans, optimize against brand and performance KPIs, and apply learnings to future planning
• Provide senior planning perspective in planning reviews, QBRs, client presentations, and executive discussions
• Build trusted senior client relationships and escalate broader business or relationship issues appropriately
• Partner with Media Planning Department leadership to set planning standards, scalable processes, and cross-functional ways of working
• Strengthen Rain’s Media Planning practice through improved planning quality, integration, training, and workflow consistency
• Advance planning tools, proprietary technology, AI-enabled workflows, and attribution models
• Monitor industry trends, emerging platforms, and measurement evolution
• Champion new business through pitches and collaboration with cross-functional partners
• Build internal and external networks with client partners, industry experts, platform and data partners, and peers
• Contribute to POVs, case studies, training materials, and Media Impact Report content
• Manage, mentor, and develop planning talent, including Directors and emerging leaders
• Coach teams on strategic planning, client leadership, communication, delegation, and accountability
• Create and support training opportunities across tools, channels, audience strategy, planning methodology, measurement, and strategic storytelling
• Champion a high-performing, collaborative, accountable planning culture
• Provide input on staffing, resource allocation, utilization, and delivery models
• Support account and department health by connecting scope, staffing, profitability, deliverables, client satisfaction, and team capacity
• Remove barriers, clarify ownership and next steps, and maintain urgency around business-critical deliverables

Associate Vice President, Group Director – Media Planning

Supervisor

• Develop, launch, manage, optimize, and report on holistic digital video campaigns across programmatic and direct publisher environments, especially CTV and streaming video
• Contribute to digital video strategy and account stewardship across performance and brand-building campaigns
• Champion digital video opportunities including CTV, streaming video, programmatic video, and direct publisher opportunities
• Translate client objectives, audience insights, historical performance data, scorecards, and best practices into media recommendations
• Partner with Integrated Planning and Investment teams on video investment allocations, buy types, platforms, publishers, and targeting approaches
• Oversee campaign setup, trafficking coordination, pacing, optimization, reporting, and QA
• Manage day-to-day execution across programmatic platforms and direct publisher buys
• Monitor performance and pacing through dashboards and reporting tools, identifying storylines, risks, opportunities, and recommendations
• Represent digital video in internal and external meetings as a subject matter expert
• Support campaign insights, client-facing reporting narratives, case studies, and performance recaps
• Standardize digital video workflows, QA practices, optimization frameworks, and documentation
• Mentor Specialists and support workload management, prioritization, and skill development
• Stay current on digital video, CTV, OTT, publisher, ad tech, measurement, consumption, and competitive trends
• Contribute to agency education, cross-training, new business inputs, and onboarding related to digital video
• Collaborate with Integrated Planning, Media Investment, Analytics, Ad Operations, and Client Service teams

Digital Video Supervisor

Director

• Develop holistic digital video strategies with a focus on CTV
• Provide tactical recommendations in partnership with Integrated Planning and Media Investment teams
• Evaluate, recommend, launch, measure, optimize, and grow digital video work
• Contribute to strategic direction and account leadership across digital video initiatives
• Champion digital video, especially CTV
• Deliver industry points of view on ad tech, publisher developments, and consumption trends
• Standardize best practices and streamline efficiencies and automation
• Lead the Digital Video team, including Supervisors and Specialists
• Supervise accounts and foster relationships with key clients and internal stakeholders
• Oversee performance and brand-building strategies for digital video
• Develop education materials for internal and external client use
• Identify investment allocations using audience tools, historical performance data, scorecards, and client-specific best practices
• Oversee campaign execution through Direct IO and programmatic platforms
• Report campaign performance, progress against goals, and future strategies to senior executives
• Manage and improve digital video processes across the practice
• Align programmatic initiatives with broader marketing and business objectives
• Evaluate new DSP offerings across the marketplace
• Ensure digital video work meets agency standards
• Contribute to department goals, certifications, training, growth opportunities, and account assignments
• Discover ways to leverage media and ad tech partners
• Identify opportunities for growth and expansion in digital video advertising services
• Contribute channel-specific inputs to new business pitches and support new account onboarding

Associate Director – Converged TV

• Lead strategic direction across converged TV and digital video initiatives
• Champion CTV and digital video innovation across planning, buying, activation, optimization, reporting, and marketplace development
• Develop points of view on ad tech, publisher developments, video consumption trends, measurement, currency, and emerging CTV opportunities
• Shape the vision and planning approach for digital video and its role in broader media strategy and the consumer journey
• Create scalable best practices, process improvements, educational materials, and automation opportunities
• Provide leadership, coaching, and oversight to Digital Video team members
• Build relationships with senior clients, internal stakeholders, media partners, and ad tech partners
• Oversee performance and brand-building strategies across CTV and digital video
• Translate complex marketplace, platform, and measurement developments into clear guidance
• Partner with cross-channel planning teams to evaluate audiences, historical performance, scorecards, and client needs
• Oversee internal processes and QA workflows to ensure accurate, efficient, and timely campaign launches
• Report on practice performance, progress against goals, marketplace learnings, and future strategies to agency leadership
• Manage and evolve digital video processes
• Align programmatic video initiatives with marketing, media, measurement, and business objectives
• Ensure strategy, planning, activation, and reporting meet Rain’s standards
• Identify new service opportunities, strengthen partner relationships, support new business efforts, and advance internal education

Director, Converged TV

Planner

• Develop media plans that reach target audiences effectively and drive sales and brand awareness
• Create media plans, optimization reports and other media-specific documents
• Develop audience-first, cross-channel media recommendations using research, campaign performance, competitive activity, marketplace trends and client goals
• Recommend campaign optimization across media channels, placements, products and creative
• Evaluate how linear, streaming, digital video, social, audio, search, retail media, out-of-home and emerging platforms work together
• Produce campaign analysis demonstrating planning, testing and media optimization effectiveness
• Support test-and-learn initiatives by defining test inputs, tracking results, capturing learnings and recommending optimization or scaling opportunities
• Evaluate response data and media attribution modeling outputs
• Translate performance data, attribution outputs and marketplace context into concise client insights
• Monitor data, media performance and changing behaviors to adjust media strategy
• Apply research and data insights to media strategy and performance storytelling
• Evaluate budgets, KPIs, media schedules and timelines and maintain budget accuracy
• Maintain operational accuracy across budget pacing, plan inputs, schedules, specifications, timelines, trafficking details, billing support and activation-team communication
• Use Nielsen, MRI, proprietary measurement products, automation, AI and data platforms
• Collaborate with Media Planning, Client Services, Investment, Analytics, Strategy, Creative and Project Management teams
• Participate in internal and external status meetings
• Contribute to client-ready deliverables and clear narratives
• Stay current on audience behavior, competitive activity, publisher and platform innovation, measurement shifts and new planning approaches

Media Planner

Account Executive

• Serve as the primary client contact and strategic partner
• Lead cross-functional teams across media, analytics, strategy, creative, web development, finance, and project management
• Own integrated campaign strategy and execution from briefs and planning through performance evaluation and optimization
• Establish goals, budgets, KPIs, and priorities with clients and internal teams
• Develop understanding of clients’ businesses, industries, competitive landscapes, and growth opportunities
• Identify opportunities to expand agency scope and develop solutions with agency subject-matter experts
• Lead client meetings and present performance, creative, strategic, and financial recommendations
• Ensure deliverables meet quality standards and align with client objectives
• Oversee budgets, forecasts, invoicing, and overall client health
• Drive seamless execution across media, analytics, strategy, creative, and other agency disciplines
• Identify dependencies and bottlenecks and resolve them before they become client-facing issues
• Evaluate campaign performance, identify insights, and drive testing and optimization decisions
• Build testing roadmaps for creative, audience, and channel mix
• Collaborate with channel leads on reporting, learnings, and recommended next steps
• Synthesize channel-specific learnings into cross-channel takeaways and client-ready recommendations
• Partner with senior leadership to address performance, financial, and staffing needs
• Monitor account profitability and scope creep and support budget and SOW conversations
• Lead, coach, and develop Client Services team members
• Foster collaboration, cross-functional relationships, efficient workflows, and an accountable team culture

Account Director

Data Analyst

• Support media optimization initiatives for digital and offline channels
• Manage, train, and mentor analysts and actively manage their workload
• Lead strategic analytics for key client business, including measurement plan development, methodology execution, and insight presentation
• Generate Test and Learn Plans
• Design, develop, and update campaign-performance dashboards
• Mine granular datasets and develop analyses explaining performance drivers
• Produce scorecards, dashboards, and ad-hoc client reports
• Recognize and troubleshoot data anomalies
• Conduct ad-hoc marketing campaign analyses to drive business results and strategic planning
• Ensure data integrity through media analytics reporting suites
• Collaborate with Ad Operations on tagging and reporting accuracy
• Integrate new tools and monitor analytics and predictive-modeling industry trends
• Evaluate and apply AI-enabled tools, automation, and emerging analytics approaches
• Lead improvement projects and beta-test tools internally and with clients
• Translate agency solution opportunities into analytics requirements and deliverables
• Support new business pitches with analytics strategy, measurement approaches, and test-and-learn recommendations
• Collaborate with agency account teams, clients, and media planners
• Present findings, recommendations, and performance narratives
• Translate client business and marketing goals into optimization and analysis techniques
• Build direct reports’ independence and cross-train department members
• Share new findings, tools, and code with the Analytics department