Associate Director – Converged TV

Rain the Growth Agency

. Develop holistic digital video strategies with a focus on CTV .

Posted 9/24/2026full-timeRemote • United StatesSenior💰 $129,000 - $147,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital video strategies, particularly in CTV, while leading teams and managing client relationships. Proficient in utilizing DSPs and analyzing performance data to optimize campaign effectiveness and drive growth in digital video advertising.

Highest-signal resume keywords

Digital Video PlanningCTV Strategy DevelopmentDSP ProficiencyProject ManagementClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Video ActivationCampaign Performance MeasurementData Targeting CapabilitiesProgrammatic AdvertisingPerformance Data AnalysisAd Tech KnowledgeAudience Tools UtilizationBest Practices StandardizationOptimization TechniquesReporting and Insights Development

Soft Skills

CollaborationMentoringAttention to DetailCommunicationLeadership

Tools & Technologies

The Trade DeskDV360Amazon DSPYahoo DSPViant

Industry Keywords

Digital Video AdvertisingCTVAd TechMedia InvestmentIntegrated PlanningCampaign ExecutionPerformance InsightsPublisher RelationshipsMarketing ObjectivesGrowth Opportunities

About the role

Key responsibilities & impact

Develop holistic digital video strategies with a focus on CTV
Provide tactical recommendations in partnership with Integrated Planning and Media Investment teams
Evaluate, recommend, launch, measure, optimize, and grow digital video work
Contribute to strategic direction and account leadership across digital video initiatives
Champion digital video, especially CTV
Deliver industry points of view on ad tech, publisher developments, and consumption trends
Standardize best practices and streamline efficiencies and automation
Lead the Digital Video team, including Supervisors and Specialists
Supervise accounts and foster relationships with key clients and internal stakeholders
Oversee performance and brand-building strategies for digital video
Develop education materials for internal and external client use
Identify investment allocations using audience tools, historical performance data, scorecards, and client-specific best practices
Oversee campaign execution through Direct IO and programmatic platforms
Report campaign performance, progress against goals, and future strategies to senior executives
Manage and improve digital video processes across the practice
Align programmatic initiatives with broader marketing and business objectives
Evaluate new DSP offerings across the marketplace
Ensure digital video work meets agency standards
Contribute to department goals, certifications, training, growth opportunities, and account assignments
Discover ways to leverage media and ad tech partners
Identify opportunities for growth and expansion in digital video advertising services
Contribute channel-specific inputs to new business pitches and support new account onboarding

Requirements

What you’ll need

Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience
6+ years of hands-on experience, with a focus on digital video planning and activation
Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media
Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and development of campaign performance insights
Proven fluency in major DSPs including The Trade Desk, DV360, Amazon, Yahoo, Viant and more
Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
Strong project management skills and high attention to detail
Collaborative spirit and active interest in mentoring and managing team members
Strong interest in ad tech, digital video trends and innovation
Appreciation of Rain’s Core Values
Periodic travel and accommodating meetings in different time zones expected

Benefits

Comp & perks

Quarterly profit-sharing program
401(K) plan with employer match (and immediate eligibility)
4-6 weeks PTO
12 paid holidays
12-18 weeks fully-paid Family and Medical Leave
Monthly Work-From-Home allowance
Medical, Dental, and Vision insurance
Flexible First environment with remote work flexibility
Investment in employees, technology, and tools