Associate Vice President, Group Director – Media Planning

Rain the Growth Agency

. Serve as a senior strategic media lead on key client accounts and develop innovative, future-facing plans that drive measurable business growth .

Posted 9/28/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in agency media planning and integrated media strategy, with a strong focus on cross-channel planning and the ability to translate data into strategic narratives. Proven leadership in managing and developing senior planning talent while fostering a collaborative and accountable planning culture.

Highest-signal resume keywords

Integrated Media StrategyCross-Channel PlanningData Translation and InsightsSenior Client CommunicationTalent Development and Mentorship

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningAttribution ModelsAudience StrategyPerformance KPIsMeasurement PlansStrategic StorytellingOperational EfficiencyResource PlanningAI-Enabled WorkflowsEmerging Media Channels

Soft Skills

Critical ThinkingProblem-SolvingCollaborationCommunicationExecutive Presence

Tools & Technologies

Planning ToolsProprietary TechnologyMeasurement ToolsData Analytics PlatformsMedia Impact Reports

Industry Keywords

Converged TVProgrammatic AdvertisingDigital MediaAudio MediaSocial MediaSearch MarketingRetail MediaClient Relationship ManagementBusiness GrowthMarketplace Trends

About the role

Key responsibilities & impact

Serve as a senior strategic media lead on key client accounts and develop innovative, future-facing plans that drive measurable business growth
Lead integrated planning across Converged TV, Audio, Social, Search, Programmatic, OOH, Print, and emerging channels
Translate audience insights, historical performance, attribution outputs, marketplace trends, and client business objectives into clear, actionable recommendations
Partner with Analytics and channel leads to shape measurement plans, optimize against brand and performance KPIs, and apply learnings to future planning
Provide senior planning perspective in planning reviews, QBRs, client presentations, and executive discussions
Build trusted senior client relationships and escalate broader business or relationship issues appropriately
Partner with Media Planning Department leadership to set planning standards, scalable processes, and cross-functional ways of working
Strengthen Rain’s Media Planning practice through improved planning quality, integration, training, and workflow consistency
Advance planning tools, proprietary technology, AI-enabled workflows, and attribution models
Monitor industry trends, emerging platforms, and measurement evolution
Champion new business through pitches and collaboration with cross-functional partners
Build internal and external networks with client partners, industry experts, platform and data partners, and peers
Contribute to POVs, case studies, training materials, and Media Impact Report content
Manage, mentor, and develop planning talent, including Directors and emerging leaders
Coach teams on strategic planning, client leadership, communication, delegation, and accountability
Create and support training opportunities across tools, channels, audience strategy, planning methodology, measurement, and strategic storytelling
Champion a high-performing, collaborative, accountable planning culture
Provide input on staffing, resource allocation, utilization, and delivery models
Support account and department health by connecting scope, staffing, profitability, deliverables, client satisfaction, and team capacity
Remove barriers, clarify ownership and next steps, and maintain urgency around business-critical deliverables

Requirements

What you’ll need

12+ years of experience in agency media planning, integrated media strategy, or related media leadership for national accounts
Deep cross-channel planning experience across linear, streaming, digital, audio, social, search, programmatic, retail media, and emerging channels
Proven ability to translate data, research, marketplace context, audience insight, and performance results into compelling strategic narratives
Strong executive presence and communication skills, with experience leading or contributing to senior client conversations, planning reviews, QBRs, and new business presentations
Experience managing and developing senior planning talent, including Directors and high-potential future leaders
Strong business acumen, including understanding of staffing, scope, utilization, operational efficiency, resource planning, and the drivers of healthy client business
Future-facing POV on media industry change, including audience strategy, Converged TV, measurement evolution, attribution, AI-enabled planning, and changing consumer behavior
Critical thinking and problem-solving skills; ability to operate through ambiguity, challenge the status quo, and roll up sleeves when needed
Collaborative, agency-first mindset; values relationships at all levels and treats others with dignity and respect

Benefits

Comp & perks

Medical, Dental, and Vision insurance
Quarterly profit-sharing program
401(K) plan with employer match (and immediate eligibility)
4-6 weeks PTO
12 paid holidays
12-18 weeks paid family and medical leave
Monthly Work-From-Home allowance
Flexible First environment with work-from-home flexibility and virtual and in-person connection when possible
Investment in employees, technology, and tools