Media Planner

Rain the Growth Agency

. Develop media plans that reach target audiences effectively and drive sales and brand awareness .

Posted 9/18/2026full-timeRemote • United StatesJuniorMid-Level💰 $53,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing audience-first media strategies that effectively drive sales and brand awareness across various channels. Proficient in analyzing performance data and optimizing media plans while maintaining budget accuracy and operational efficiency.

Highest-signal resume keywords

Media PlanningData AnalysisCampaign OptimizationAnalytics Tools ProficiencyCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Media PlanningCampaign OptimizationData AnalysisPerformance MeasurementBudget ManagementAudience InsightsStatistical AnalysisCross-Channel StrategyAttribution ModelingResearch Application

Soft Skills

Strong Communication SkillsAttention to DetailDecision-Making SkillsCuriosityCollaboration

Tools & Technologies

NielsenMRIAI ToolsAutomation ToolsData Platforms

Industry Keywords

Media ChannelsDigital MediaStreaming PlatformsEmerging PlatformsHealthcare Industry Experience

About the role

Key responsibilities & impact

Develop media plans that reach target audiences effectively and drive sales and brand awareness
Create media plans, optimization reports and other media-specific documents
Develop audience-first, cross-channel media recommendations using research, campaign performance, competitive activity, marketplace trends and client goals
Recommend campaign optimization across media channels, placements, products and creative
Evaluate how linear, streaming, digital video, social, audio, search, retail media, out-of-home and emerging platforms work together
Produce campaign analysis demonstrating planning, testing and media optimization effectiveness
Support test-and-learn initiatives by defining test inputs, tracking results, capturing learnings and recommending optimization or scaling opportunities
Evaluate response data and media attribution modeling outputs
Translate performance data, attribution outputs and marketplace context into concise client insights
Monitor data, media performance and changing behaviors to adjust media strategy
Apply research and data insights to media strategy and performance storytelling
Evaluate budgets, KPIs, media schedules and timelines and maintain budget accuracy
Maintain operational accuracy across budget pacing, plan inputs, schedules, specifications, timelines, trafficking details, billing support and activation-team communication
Use Nielsen, MRI, proprietary measurement products, automation, AI and data platforms
Collaborate with Media Planning, Client Services, Investment, Analytics, Strategy, Creative and Project Management teams
Participate in internal and external status meetings
Contribute to client-ready deliverables and clear narratives
Stay current on audience behavior, competitive activity, publisher and platform innovation, measurement shifts and new planning approaches

Requirements

What you’ll need

A Bachelor’s degree in Marketing, Business or a similar field, or equivalent relevant experience
Two to four years of experience
Working knowledge of analytics tools, including MRI and Nielsen
Broad knowledge of media channels
Understanding of traditional, digital, streaming and emerging platforms and how they support full-funnel client objectives
Aptitude for statistics and math
Ability to interpret data, identify meaningful performance drivers and translate findings into actionable recommendations
Strong decision-making skills
High attention to detail
Strong communication skills
Curiosity about the evolving media marketplace
Comfort learning new research, planning, reporting, automation and AI-enabled tools
Appreciation of Rain’s Core Values
Local market experience preferred
Prior healthcare industry experience is a plus

Benefits

Comp & perks

Quarterly profit-sharing program
401(K) plan with employer match and immediate eligibility
4-6 weeks PTO
12 paid holidays
12-18 weeks paid family and medical leave
Monthly Work-From-Home allowance
Medical, Dental, and Vision insurance
Flexible First work environment
Investment in employees, technology, and tools
Virtual and in-person connection opportunities
Entrepreneurial and welcoming culture