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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital video strategies, particularly in CTV, while leading teams and managing client relationships. Proficient in utilizing DSPs and analyzing performance data to optimize campaign effectiveness and drive brand growth.
Highest-signal resume keywords
Digital Video PlanningCTV Strategy DevelopmentDSP ProficiencyCampaign Performance AnalysisProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Video StrategyCampaign ExecutionPerformance MeasurementData TargetingAd Tech KnowledgeOptimization TechniquesAudience ToolsReporting InsightsBest Practices StandardizationAutomation Streamlining
Soft Skills
LeadershipCollaborationMentoringCommunicationAttention to Detail
Tools & Technologies
The Trade DeskDV360Amazon DSPYahoo DSPViantProgrammatic PlatformsDirect IO
Industry Keywords
Digital VideoCTVAd TechPublisher RelationshipsCampaign InsightsMarketing ObjectivesAccount LeadershipClient RelationshipsPerformance DataInvestment Allocations
About the role
Key responsibilities & impact- Develop holistic digital video strategies, with a focus on CTV, and tactical recommendations
- Evaluate, recommend, launch, measure, optimize, and grow digital video and CTV work
- Contribute to strategic direction and account leadership across digital video initiatives
- Champion digital video and deliver industry points of view on ad tech, publisher developments, and consumption trends
- Standardize best practices and streamline efficiencies and automation
- Provide leadership across the Digital Video team, including Supervisors and Specialists
- Supervise accounts and foster relationships with key clients and internal stakeholders
- Oversee performance and brand-building strategies specific to digital video
- Develop education materials for internal and external client use
- Partner with Integrated Planning and Investment teams to identify investment allocations using audience tools, historical performance data, scorecards, and best practices
- Oversee campaign execution through Direct IO and programmatic platforms
- Report campaign performance, progress against goals, and future strategies to senior executives
- Manage digital video processes and align programmatic initiatives with broader marketing and business objectives
- Evaluate new DSP offerings and ensure quality standards across digital video practices
- Contribute to certifications, training, growth opportunities, account assignments, new business pitches, and account onboarding
Requirements
What you’ll need- Bachelor’s degree in advertising, marketing or related field or equivalent combination of education and experience
- 6+ years of hands-on experience, with a focus on digital video planning and activation
- Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media
- Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and development of campaign performance insights
- Proven fluency in major DSPs including The Trade Desk, DV360, Amazon, Yahoo, Viant and more
- Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally
- Collaborative spirit and active interest in mentoring and managing team members
- Strong interest in ad tech, digital video trends and innovation
- Strong project management skills and high attention to detail
- Appreciation of Rain’s Core Values
Benefits
Comp & perks- Quarterly profit-sharing program
- 401(K) plan with employer match (and immediate eligibility)
- 4-6 weeks PTO
- 12 paid holidays
- 12-18 weeks fully-paid Family and Medical Leave
- Monthly Work-From-Home allowance
- Medical, Dental, and Vision insurance
- Flexible First environment with virtual and in-person connection
- Investment in employees, technology, and tools