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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital video planning and CTV strategy, with a strong ability to lead teams, develop innovative solutions, and analyze performance data to drive effective campaign activation and optimization.
Highest-signal resume keywords
Digital Video PlanningCTV StrategyPerformance Data AnalysisProject ManagementTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ActivationData TargetingInventory OptionsMeasurement InsightsPerformance Reporting
Soft Skills
CommunicationMentoringCuriosityAttention to DetailStrategic Leadership
Tools & Technologies
The Trade DeskDV360AmazonYahooViant
Industry Keywords
Ad TechDigital VideoCTV EcosystemMarketplace DevelopmentProgrammatic Video
About the role
Key responsibilities & impact- Lead strategic direction across converged TV and digital video initiatives
- Champion CTV and digital video innovation across planning, buying, activation, optimization, reporting, and marketplace development
- Develop points of view on ad tech, publisher developments, video consumption trends, measurement, currency, and emerging CTV opportunities
- Shape digital video vision and planning, including CTV’s role in broader media strategy and the consumer journey
- Create scalable best practices, process improvements, educational materials, and automation opportunities
- Provide leadership, coaching, and oversight to Digital Video team members
- Build relationships with senior clients, internal stakeholders, media partners, and ad tech partners
- Oversee performance and brand-building strategies across CTV and digital video
- Translate marketplace, platform, and measurement developments into guidance for teams and clients
- Partner with cross-channel planning teams to recommend video investment approaches
- Oversee internal processes and QA workflows for accurate, efficient, timely campaign launches
- Report on practice performance, goals, marketplace learnings, and future strategies to agency leadership
- Manage and evolve digital video processes across the practice
- Align programmatic video initiatives with marketing, media, measurement, and business objectives
- Help grow Rain’s converged TV practice through new service opportunities, partner relationships, new business support, and internal education
Requirements
What you’ll need- Bachelor’s degree in advertising, marketing, communications, or a related field, or equivalent professional experience
- 8+ years of hands-on media experience, with a strong focus on digital video planning, CTV strategy, and campaign activation
- Strong understanding of platform and publisher relationships, data targeting capabilities, buy types, inventory options, and the evolving CTV ecosystem
- Experience working with DSPs, CTV publishers, measurement partners, currency solutions, trafficking workflows, reporting outputs, and performance insights
- Ability to analyze performance data, identify meaningful storylines, and communicate recommendations clearly to clients and internal teams
- Experience mentoring, developing, and managing team members
- Curiosity and enthusiasm for ad tech, video innovation, new marketplace models, and changing audience consumption
- Strong project management skills and attention to detail
- Ability to balance strategic leadership with operational excellence
- Appreciation of agency Core Values
- Fluency in major DSPs and platforms, including The Trade Desk, DV360, Amazon, Yahoo, Viant, and other relevant CTV and digital video partners
Benefits
Comp & perks- Quarterly profit-sharing program
- 401(K) plan with employer match (and immediate eligibility)
- 4-6 weeks PTO
- 12 paid holidays
- 12-18 weeks fully-paid Family and Medical Leave
- Monthly Work-From-Home allowance
- Medical, Dental, and Vision insurance
- Flexible First environment with remote and virtual/in-person connection options
- Investment in employees, technology, and tools