Media Planner

Rain

. Develop media plans . Ensure clients’ marketing campaigns reach the right target audience effectively to drive sales and brand awareness . Create media plans and optimization reporting . Support audience-first

Posted 9/19/2026full-timeRemote • United StatesJuniorMid-Level💰 $53,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing media plans and optimizing marketing campaigns across various channels, utilizing analytics tools to drive actionable insights and performance improvements. Strong ability to synthesize data and collaborate with cross-functional teams to achieve client objectives.

Highest-signal resume keywords

Media PlanningAnalytics Tools (MRI, Nielsen)Campaign OptimizationData InterpretationCross-Channel Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningCampaign OptimizationData AnalysisPerformance MeasurementBudget Management

Soft Skills

Strong Communication SkillsAttention to DetailDecision-Making SkillsCuriosityCollaboration

Tools & Technologies

NielsenMRIAI-Enabled ToolsMeasurement ToolsReporting Tools

Industry Keywords

Media ChannelsDigital MarketingStreaming MediaEmerging PlatformsHealthcare Industry Experience

About the role

Key responsibilities & impact

Develop media plans
Ensure clients’ marketing campaigns reach the right target audience effectively to drive sales and brand awareness
Create media plans and optimization reporting
Support audience-first, cross-channel media recommendations by synthesizing research, campaign performance, competitive activity, marketplace trends and client business goals
Recommend campaign optimization across media channels, placements, products and creative
Evaluate how linear, streaming, digital video, social, audio, search, retail media, out-of-home and emerging platforms work together
Produce campaign analysis demonstrating the effectiveness of planning, testing and media optimization
Support test-and-learn initiatives by defining test inputs, tracking results, capturing learnings and recommending opportunities to optimize or scale successful approaches
Evaluate response data and media attribution modeling outputs to inform future recommendations
Translate performance data, attribution outputs and marketplace context into concise client insights
Monitor data, media performance and changing behaviors to inform and adjust media strategy
Apply research and data insights to media strategy and performance storytelling
Evaluate budgets, KPIs, media schedules and timelines and ensure budgets are maintained
Maintain operational accuracy across budget pacing, plan inputs, media schedules, specs, timelines, trafficking details, billing support and communication with activation teams
Use media research, planning, measurement and reporting tools, including Nielsen, MRI, proprietary measurement products and emerging automation, AI and data platforms
Collaborate with Media Planning, Client Services, Investment, Analytics, Strategy, Creative and Project Management teams
Participate in internal and external status meetings
Contribute to client-ready deliverables and clear narratives supporting media strategy, performance updates and planning decisions
Maintain understanding of the evolving media marketplace and emerging tools
Stay current on audience behavior, competitive activity, publisher and platform innovation, measurement shifts and new planning approaches

Requirements

What you’ll need

A Bachelor’s degree in Marketing, Business or a similar field, or equivalent relevant experience
Two to four years of experience
Working knowledge of analytics tools (MRI, Nielsen, etc.)
Broad knowledge of media channels
Understanding of how media channels work together across traditional, digital, streaming and emerging platforms to support full-funnel client objectives
An analytical mind with an aptitude for statistics and math
Ability to interpret data, identify meaningful performance drivers and translate findings into actionable recommendations
Strong decision-making skills
High attention to detail
Strong communication skills
Curiosity about the evolving media marketplace and comfort learning new research, planning, reporting, automation and AI-enabled tools
Appreciation of Rain’s Core Values
Local market experience preferred
Prior healthcare industry experience is a plus
Periodically accommodating meetings in different time zones is expected
Preference may be given to candidates in Eastern time zone

Benefits

Comp & perks

Quarterly profit-sharing program
401(K) plan with employer match (and immediate eligibility)
4-6 weeks PTO
12 paid holidays
12-18 weeks paid family and medical leave
Monthly Work-From-Home allowance
Medical, Dental, and Vision insurance
Flexible First environment with remote and virtual/in-person connection options
Investment in employees, technology, and tools
Rich benefits package
Total compensation package includes benefits, perks, and a profit-sharing bonus