Media Buyer

Raise

. Set up, manage, and optimise campaigns on Meta Ads, including Facebook and Instagram .

Posted 11/2/2026full-timeRemote • MaltaMid-LevelSenior💰 €30,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Meta Ads campaigns, including proficiency in conversion tracking and attribution tools. Strong analytical skills are essential for interpreting campaign data and making data-driven recommendations to enhance performance across various acquisition channels.

Highest-signal resume keywords

Meta Ads ManagerGoogle Tag ManagerConversion TrackingAttribution ToolsPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData AnalysisBudget ManagementAudience TestingPerformance MetricsReportingCreative StrategyMarket AdaptationCPAROAS

Soft Skills

Attention to DetailProactive ApproachClear CommunicationIndependent WorkAnalytical Mindset

Tools & Technologies

Google AdsTikTok AdsVoluumRedTrackAppsFlyerAdjustLooker StudioSQL

Industry Keywords

Media BuyingPerformance MarketingFinTechRegulated IndustriesInternational Markets

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Set up, manage, and optimise campaigns on Meta Ads, including Facebook and Instagram
Manage advertising budgets and allocate spend based on performance and business objectives
Test audiences, creatives, messaging, and landing pages to improve campaign results
Explore additional acquisition channels where relevant
Work closely with the Marketing and Creative teams to develop and improve advertising assets
Ensure campaigns follow advertising platform policies and internal compliance requirements
Set up and validate pixels, tags, triggers, and conversion events using Google Tag Manager and relevant platform tools
Track the customer journey from initial click through registration and purchase
Use attribution tools to understand which campaigns and channels drive conversions
Implement or coordinate postbacks and server-to-server tracking where required
Identify and resolve tracking discrepancies to maintain reliable reporting
Monitor key metrics, including CPA, CPL, conversion rates, and ROAS
Analyse campaign performance to identify trends and opportunities for improvement
Make data-driven recommendations on budgets, targeting, and creative strategy
Produce clear reports covering results, insights, and next steps
Adapt campaigns to different markets and audiences

Requirements

What you’ll need

Professional working proficiency in English, both written and spoken, is required
Hands-on experience in media buying or performance marketing at a mid-level
Strong practical experience with Meta Ads Manager
A solid understanding of conversion tracking, pixels, and attribution
Practical experience with Google Tag Manager
Confidence analysing campaign data in Excel or Google Sheets
A good understanding of acquisition and profitability metrics, including CPA, ROAS, and LTV
An analytical mindset, attention to detail, and a proactive approach
The ability to work independently and communicate results clearly
Experience with prop trading firms, brokers, FinTech, or other regulated industries
Experience with Google Ads, TikTok Ads, or other paid acquisition platforms
Familiarity with attribution tools such as Voluum, RedTrack, AppsFlyer, or Adjust
Experience with postbacks and server-to-server tracking
Knowledge of Looker Studio or SQL
Experience managing campaigns across multiple international markets
French language skills

Benefits

Comp & perks

A hands-on role with a direct contribution to customer acquisition and business growth
The opportunity to combine campaign management, creative testing, and performance analysis
A position based in Malta or remotely
Permanent employment or freelance collaboration, with arrangements discussed during the recruitment process