Raise

Marketing

• Set up, manage, and optimise campaigns on Meta Ads, including Facebook and Instagram
• Manage advertising budgets and allocate spend based on performance and business objectives
• Test audiences, creatives, messaging, and landing pages to improve campaign results
• Explore additional acquisition channels where relevant
• Work closely with the Marketing and Creative teams to develop and improve advertising assets
• Ensure campaigns follow advertising platform policies and internal compliance requirements
• Set up and validate pixels, tags, triggers, and conversion events using Google Tag Manager and relevant platform tools
• Track the customer journey from initial click through registration and purchase
• Use attribution tools to understand which campaigns and channels drive conversions
• Implement or coordinate postbacks and server-to-server tracking where required
• Identify and resolve tracking discrepancies to maintain reliable reporting
• Monitor key metrics, including CPA, CPL, conversion rates, and ROAS
• Analyse campaign performance to identify trends and opportunities for improvement
• Make data-driven recommendations on budgets, targeting, and creative strategy
• Produce clear reports covering results, insights, and next steps
• Adapt campaigns to different markets and audiences

Explore Media Buyer at Raise. Review requirements and application details.

Open roles

Media Buyer