Product Marketing Manager

Rakuten

. Shape how Rakuten Rewards tells its consumer story to drive product adoption, clarity, and trust .

Posted 11/9/2026full-timeUnited StatesMid-LevelSenior💰 $78,651 - $135,216 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and brand messaging, with a strong focus on driving consumer engagement and adoption through strategic initiatives across multiple platforms. Proficient in developing and optimizing campaigns that enhance user activation, retention, and overall experience.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategyCampaign ManagementUser Experience (UX) AuditsConsumer Insights

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Messaging DevelopmentEngagement StrategyConversion OptimizationCampaign Performance AnalysisOnboarding ImprovementRetention StrategiesCreative Brief CreationCompetitive AnalysisUser Journey MappingTesting and Iteration

Soft Skills

Strong Writing SkillsAbility to Thrive in Ambiguous EnvironmentsHigh Ownership

Tools & Technologies

Web PlatformsEmail Marketing ToolsAnalytics SoftwareCRM SystemsSocial Media Advertising

Industry Keywords

Consumer TechProduct AdoptionBrand MarketingGrowth MarketingUser Engagement

About the role

Key responsibilities & impact

Shape how Rakuten Rewards tells its consumer story to drive product adoption, clarity, and trust
Own positioning, discovery, and sharing of the Refer-a-Friend (RAF) program
Partner with Product, Brand, Analytics, CRM/Lifecycle, Organic and Paid Social, and internal media teams on RAF strategy, messaging, and go-to-market
Increase RAF awareness and successful referrals resulting in first-time purchases
Develop strategic recommendations and tactics to efficiently deliver new members and first-time purchases
Develop consumer messaging and messaging hierarchy across the homepage, RAF landing pages, onboarding, and other surfaces
Conduct and document UX audits, map user-journey opportunities and friction, and perform competitive analysis
Collaborate with Product on RAF incentives and value proposition
Develop and test a paid incentive strategy for the “Joes” cohort
Create creative briefs, go-to-market plans, and campaigns across evergreen and promotional channels
Improve onboarding and lifecycle messaging to boost activation and retention
Collaborate on web, app, and email experiments and iterate based on performance
Own and optimize the website and key conversion surfaces, including landing pages, extension promotions, messaging, and flows
Partner with Product and Design to ship in-product education, onboarding, progress indicators, tooltips, and nudges
Build creative briefs, campaigns, email sequences, and FAQs for company shopping tentpole moments
Research user perceptions, value, features, and opportunities with Consumer Insights, UXR, and Analytics
Translate product feedback and research insights into messaging opportunities
Align Creative, Brand, Product, and Design teams around a consistent story

Requirements

What you’ll need

Bachelor’s degree
4–7 years of experience in product marketing, brand marketing, or growth at a consumer tech company
Experience owning messaging, go-to-market, and engagement across web, app, email, and extension platforms
Proven track record owning messaging, GTM, and engagement across multiple platforms
Experience running campaigns that improved activation, retention, or feature adoption
Ability to meet and exceed OKRs
Ability to initiate and launch effective marketing strategies and programs
Ability to thrive in fast-paced, ambiguous environments with high ownership
Strong writing skills translating complex features and ideas into intuitive, engaging messaging
Comfort operating across strategy and execution, including guiding design and copywriting in creative assets and conversion optimization
Ability to build repeatable assets and frameworks
Fluency in testing, iteration, and learning from campaign and promotion performance

Benefits

Comp & perks

Discretionary bonus
Health insurance
Vision insurance
Dental insurance
401k matching
Paid time off (PTO)
Volunteer Time Off (VTO)
Other employee benefits as the company implements