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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation and growth marketing, with a strong focus on pipeline management and measurable results. Proficient in optimizing campaigns across various channels, including paid, events, and content, while collaborating cross-functionally to align strategies with sales and product marketing.
Highest-signal resume keywords
Demand GenerationPipeline ManagementCampaign OptimizationPaid Campaign ManagementTech/SaaS Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationGrowth MarketingCampaign OptimizationEmail Marketing StrategyEvent ManagementSocial Media CampaignsConversion Rate AnalysisCAC AnalysisWebinar ManagementUXR Tools
Soft Skills
CollaborationAdaptabilityProblem-Solving
Tools & Technologies
Google AdsLinkedIn AdsMarketing Automation ToolsCRM Software
Industry Keywords
TechSaaSStartupSeries A/B StageAI-Native Research Stacks
About the role
Key responsibilities & impact- Own pipeline coverage and top-of-funnel demand generation end-to-end
- Build and run the demand engine promoting Rally, Agent, and MCP to buyers evaluating AI-native research stacks
- Identify and test new channels and tactics to diversify pipeline sources
- Run events, email marketing strategy, and social campaigns
- Partner with Sales to align campaigns with pipeline targets and field feedback
- Collaborate with Product Marketing on product-focused campaigns and joint strategy
- Optimize campaigns using CAC, conversion rates, and pipeline velocity
- Work cross-functionally with Marketing, Sales, founders, Product, and Engineering
Requirements
What you’ll need- 6+ years running demand gen or growth marketing, with a track record of owning a pipeline number and measurable results
- Experience across paid, events, and content
- Tech/SaaS background, startup to mid-market
- Comfortable operating with limited resources and ambiguity
- Experience managing paid campaigns (Google and LinkedIn) and hosted webinars (nice to have)
- Experience in UXR or adjacent research/product tooling (nice to have)
- Startup experience, particularly at Series A/B stage (nice to have)
- Must be authorized to work in the US
- Must not require visa sponsorship now or in the future
Benefits
Comp & perks- Competitive pay and meaningful equity
- Great medical, dental, and vision coverage
- 14 weeks of fully paid parental leave, for every parent
- Unlimited PTO (and we want you to use it)
- Home office and co-working support
- Mental health and wellness support
- 401(k)
- Opportunities for in-person time with coworkers
- Remote-first work arrangement
- Async by default
- In-person team gatherings throughout the year
