Rally UXR

Growth Marketing

• Own pipeline coverage and top-of-funnel demand generation end-to-end
• Build and run the demand engine promoting Rally, Agent, and MCP to buyers evaluating AI-native research stacks
• Identify and test new channels and tactics to diversify pipeline sources
• Run events, email marketing strategy, and social campaigns
• Partner with Sales to align campaigns with pipeline targets and field feedback
• Collaborate with Product Marketing on product-focused campaigns and joint strategy
• Optimize campaigns using CAC, conversion rates, and pipeline velocity
• Work cross-functionally with Marketing, Sales, founders, Product, and Engineering

Senior Growth Marketing Manager