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Ramp

Customer Marketing Lead – Strategic Programs

Ramp

. Own the planning and execution of Ramp’s customer programs, including the calendar, goals, cross-functional responsibilities, and results.

Posted 11/10/2026full-timeUnited StatesSenior💰 $192,000 - $264,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and scaling customer programs, with a strong focus on cross-functional collaboration and effective communication. Proven ability to engage with senior customer leaders and drive customer advocacy initiatives that support business growth.

Highest-signal resume keywords
Customer Program DevelopmentCross-Functional PartnershipExecutive CommunicationCustomer AdvocacyAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Program ManagementCustomer EngagementData ReportingWorkflow DevelopmentCustomer Relationship Management
Soft Skills
Clear CommunicationRelationship BuildingGoal SettingExecution Management
Tools & Technologies
Automation ToolsCRM Software
Industry Keywords
B2BFintechSaaSCustomer Advisory BoardCustomer Reference Program

About the role

Key responsibilities & impact
  • Own the planning and execution of Ramp’s customer programs, including the calendar, goals, cross-functional responsibilities, and results.
  • Lead Ramp’s Customer Advisory Board by recruiting members, developing programming, and building relationships that deepen customer engagement and advocacy.
  • Run the Know Your Customer program by recruiting participating customers and coordinating employee engagement and communications.
  • Develop customer launch and co-marketing programs with customers’ executive, Communications, and Marketing teams.
  • Secure customer participation and approvals, and coordinate agreed content and campaigns with Creative and Customer Marketing.
  • Build and scale customer reference and advocacy programs.
  • Partner with Events to recruit and prepare customer speakers for Ramp events, conferences, and executive forums.
  • Coordinate customer participation in the Times Square billboard.
  • Coordinate customer asks across Sales, account teams, PMM, Comms, Events, and Customer Marketing.
  • Maintain shared records of commitments, approvals, and recent participation to prevent overlapping outreach and follow through on customer promises.

Requirements

What you’ll need
  • You’ve built or significantly scaled customer programs at a high-growth B2B company, including personally recruiting, hosting and maintaining relationships with senior customer leaders.
  • You’re credible with Fortune 500 C-suite and VP-level customers and comfortable working directly with GTM and company leadership.
  • You’re comfortable owning a number, setting goals, reporting on coverage and engagement, and explaining how customer participation supports pipeline or expansion using a defensible methodology.
  • Strong cross-functional partnership with PMM, Events, Creative, Sales, account teams, and Growth Marketing.
  • Ability to set direction and personally manage execution against program objectives.
  • Clear written and verbal communication; ability to brief an executive in three bullets and write the memo behind it.
  • AI fluency and practical automation skills.
  • Experience building intake, readiness and permission standards, workflows, and reporting.
  • Nice to have: experience in fintech or B2B SaaS, particularly with enterprise customers or finance leaders.
  • Nice to have: experience launching or scaling a CAB, customer reference program, or advocacy function.
  • Nice to have: experience partnering with Creative, Content, or Events on customer co-marketing and recognition.

Benefits

Comp & perks
  • Flexible PTO
  • Centralized home-office equipment ordering
  • Health and wellness stipend
  • Budget for intra-office travel
  • Weekly coffee stipend
  • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
  • One Medical annual membership
  • 401(k), including employer match on contributions made while employed by Ramp
  • Fertility HRA (up to $10,000 per year)
  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
  • Pet insurance
  • In-office perks: lunch, snacks, drinks, and more
  • Relocation expense coverage to NYC or SF (if needed)
  • Group medical, dental, and vision coverage through Sun Life
  • Life, AD&D, and disability coverage
  • Fertility drug coverage (up to $4,000 lifetime)
  • Group Retirement Plan with employer match (RRSP + DPSP)
  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
  • Employee Assistance Program and virtual care through Lumino Health
  • Private medical insurance through Freedom Elite
  • Virtual GP and at-home care via eMed x Livi
  • Workplace pension through Penfold, with salary sacrifice option
  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay