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Ramp

Lead Product Marketing Manager – Verticals

Ramp

. Build the vertical portfolio strategy, including business cases, opportunity sizing, segmentation, and investment priorities .

Posted 10/7/2026full-timeUnited StatesSenior💰 $190,000 - $260,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in building and executing go-to-market strategies for B2B software, particularly in vertical markets. Proficient in leveraging market evidence to influence product strategy and develop industry-specific narratives across financial workflows and operations.

Highest-signal resume keywords
B2B Software MarketingGo-To-Market StrategyFinancial WorkflowsData LiteracyConstruction ERP Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Product MarketingGrowth StrategyMarket Evidence AnalysisIntegrated Campaign ManagementAudience DefinitionWorkflow AutomationCompetitive AnalysisSales StrategyVerticalizationPerformance Measurement
Soft Skills
Exceptional CommunicationLeadership Without AuthorityHigh AgencyComfort With Ambiguity
Tools & Technologies
AI ToolsERP PlatformsAccounting Software
Industry Keywords
Construction SoftwareA&E SoftwareFinancial OperationsAccounts PayableProcurementNonprofitsPublic Sector

Tech Stack

Tools & technologies
ERP

About the role

Key responsibilities & impact
  • Build the vertical portfolio strategy, including business cases, opportunity sizing, segmentation, and investment priorities
  • Own the vertical business scorecard covering pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof
  • Become the market expert on financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscapes
  • Translate market evidence into product requirements and influence the product roadmap
  • Build industry-specific, cross-product narratives for Ramp’s cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation
  • Define ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan
  • Lead webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations
  • Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos
  • Run operating readouts across Product, Growth, Sales, Marketing, Partnerships, and Finance
  • Develop customer and partner relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers
  • Create a repeatable verticalization playbook from market signal through product requirements, GTM package, measurable growth motion, and scaled investment

Requirements

What you’ll need
  • 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function
  • Significant ownership of product or industry outcomes
  • Experience building GTM strategy for a specific industry or workflow-heavy market
  • Strong point of view on verticalization
  • Deep familiarity with Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations
  • Experience influencing product strategy using customer, competitive, market, and funnel evidence
  • Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration
  • Strong data literacy, including pipeline, conversion, win rate, attach, adoption, and channel performance
  • Exceptional written and verbal communication
  • Ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without formal authority
  • High agency and comfort with ambiguity
  • Fluency with AI tools in everyday research, analysis, writing, and operating workflows
  • Nice to have: experience at a vertical SaaS company
  • Nice to have: direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct
  • Nice to have: experience marketing a multi-product platform
  • Nice to have: existing relationships with finance leaders, industry operators, implementation partners, associations, or technology partners
  • Nice to have: experience building a PMM or industry-marketing function from the ground up

Benefits

Comp & perks
  • Flexible PTO
  • Centralized home-office equipment ordering
  • Health and wellness stipend
  • Budget for intra-office travel
  • Weekly coffee stipend
  • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
  • One Medical annual membership
  • 401(k), including employer match on contributions made while employed by Ramp
  • Fertility HRA (up to $10,000 per year)
  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
  • Pet insurance
  • In-office perks: lunch, snacks, drinks, and more
  • Relocation expense coverage to NYC or SF (if needed)
  • Group medical, dental, and vision coverage through Sun Life
  • Life, AD&D, and disability coverage
  • Fertility drug coverage (up to $4,000 lifetime)
  • Group Retirement Plan with employer match (RRSP + DPSP)
  • Employee Assistance Program and virtual care through Lumino Health
  • Private medical insurance through Freedom Elite
  • Virtual GP and at-home care via eMed x Livi
  • Workplace pension through Penfold, with salary sacrifice option
  • Offers Equity