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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing and demand generation, with a strong focus on B2B strategies and measurable outcomes. Proficient in optimizing acquisition channels, managing sales funnels, and leveraging analytics for campaign performance.
Highest-signal resume keywords
Growth MarketingDemand GenerationB2B MarketingCampaign OptimizationCRM Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead QualificationSales Funnel ManagementConversion OptimizationEmail MarketingSEOAccount-Based MarketingPerformance MarketingCampaign TrackingAnalyticsAutomated Lead-Nurturing
Soft Skills
Analytical SkillsProblem-SolvingCommunication SkillsCollaborationIndependent Execution
Tools & Technologies
HubSpotSalesforceGoogle Analytics 4Google AdsLinkedIn Campaign Manager
Industry Keywords
B2B SaaSCustomer SegmentationAcquisition ChannelsCampaign AttributionContent-Led Growth
About the role
Key responsibilities & impact- Develop and execute campaigns that generate qualified sales opportunities
- Identify high-potential customer segments, buyer personas, industries, and geographic markets
- Collaborate with Sales and SDR teams to align campaigns with commercial priorities
- Improve lead qualification, routing, nurturing, and pipeline conversion
- Identify, test, and scale acquisition channels including SEO, paid search, LinkedIn, email marketing, account-based marketing, webinars, referrals, and partner campaigns
- Prioritise marketing activities based on measurable commercial impact
- Optimise acquisition channels and marketing spend based on performance
- Analyse customer acquisition funnels and identify conversion barriers
- Optimise landing pages, calls to action, demo-booking flows, and lead forms
- Test messaging, value propositions, offers, and audience segments
- Build targeted email sequences, nurture campaigns, and re-engagement programmes
- Segment audiences and improve lead follow-up processes
- Identify high-intent search opportunities and improve organic acquisition
- Distribute and convert existing content into qualified opportunities with the Content & Communications Specialist
- Improve visibility across search engines and AI-powered platforms
- Track marketing-sourced pipeline, acquisition performance, conversion rates, and campaign efficiency
- Develop growth dashboards and provide actionable performance insights
- Run structured experiments, evaluate results, and scale successful initiatives
- Maintain accurate campaign attribution and CRM reporting
Requirements
What you’ll need- Demonstrated experience in growth marketing, demand generation, performance marketing, or B2B marketing
- Hands-on experience executing campaigns for B2B businesses, preferably SaaS or technology companies
- Proven ability to contribute to qualified sales pipeline and measurable commercial outcomes
- Understanding of B2B buyer journeys, lead qualification, and sales funnel management
- Experience using CRM systems and marketing automation or email marketing tools
- Familiarity with website analytics, campaign tracking, attribution, and conversion optimisation
- Strong analytical, problem-solving, and communication skills
- Ability to independently execute campaigns, manage experiments, and collaborate across teams
- Preferred: Experience marketing B2B SaaS products to mid-market or enterprise customers
- Preferred: Knowledge of account-based marketing, SEO, paid acquisition, and content-led growth
- Preferred: Experience with automated lead-nurturing programmes
- Preferred: Familiarity with HubSpot, Salesforce, Google Analytics 4, Google Ads, and LinkedIn Campaign Manager
- Preferred: Experience using AI tools for marketing research, campaign execution, and analysis
- Preferred: Experience working with distributed teams or international markets
Benefits
Comp & perks- Remote work arrangement