Senior Marketing Partnerships Manager

Razer Inc.

. Lead creator, talent partnership, esports, and athlete strategies across Razer’s Console division .

Posted 9/28/2026full-timeRemote • California • United StatesSenior💰 $124,800 - $217,672 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies for consumer electronics, particularly in the gaming and esports sectors. Proven ability to manage partnerships, influencer programs, and campaign performance to drive engagement and revenue.

Highest-signal resume keywords

Product Management ExperienceMarketing Strategy DevelopmentInfluencer Program ManagementCampaign Performance MeasurementConsumer Electronics Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Plan DevelopmentCopywritingCreative Design DirectionCampaign ExecutionPerformance Analytics

Soft Skills

Organizational SkillsCommunication SkillsIndependent Work AbilityPrioritization Skills

Tools & Technologies

Microsoft OfficeDigital Marketing Tools

Industry Keywords

Consumer ElectronicsGamingEsportsInfluencer MarketingKOL Management

About the role

Key responsibilities & impact

Lead creator, talent partnership, esports, and athlete strategies across Razer’s Console division
Serve as marketing lead for Console Audio, Console Controllers, and Mobile
Own Console category partnerships across influencers, esports, talent, and athletes
Align Regional and Global Marketing, KOLs, Social, Paid Media, Gaming Partnerships, Ecommerce, and Product Marketing teams around shared objectives and measurable outcomes
Develop and manage creator, influencer, esports, and athlete strategies tied to the Console portfolio, NPI launches, partnerships, and major campaigns
Recruit and manage creators, ambassadors, and KOLs; leverage creator ecosystems and seeding programs; measure performance
Translate brand and business objectives into measurable creator programs driving engagement, visibility, adoption, revenue, and sales impact
Develop go-to-market plans for influencer programs, NPI launches, FPS and Console game releases, esports leagues, and tournaments
Manage high-profile creator and talent integrations from planning through execution, including negotiations, content coordination, activations, and product launches
Build relationships with gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives
Set seeding briefs and monthly seeding targets for sustain and NPI launches
Develop strategic partnerships with game publishers and platform partners
Use influencer and pro-player feedback to inform the Console product roadmap
Partner cross-functionally with Paid Media, Regional and Global Marketing, Community, Brand, eCommerce, Business Development, and external partners
Manage agency partners and oversee campaign execution
Measure campaign performance across awareness, engagement, conversion, revenue, and ROI; recommend optimizations using consumer insights and analytics
Lead marketing planning and business reviews; present performance and recommendations to executive leadership
Manage multiple high-visibility initiatives amid compressed timelines and shifting priorities
Perform other duties as assigned

Requirements

What you’ll need

Minimum of 8 years of product management and marketing experience in the consumer electronics industry
Streaming product line marketing experience highly preferred; gaming experience a big plus
Experience developing and overseeing execution of marketing plans
Experience with PC or consumer electronics sales channels: retail, direct, online, and distribution
Ability to write marketing copy and provide creative design direction for digital marketing, web merchandising, print ads, video, and graphics
Experience developing detailed marketing plans and articulating strategy and success requirements
Ability to work independently, prioritize, and manage multiple concurrent tasks and projects
Strong administrative, organizational, and communication skills, including interaction with executive management
Preferred experience working in a global company with stakeholders across countries and time zones
Microsoft Office experience: Word, Excel, Outlook, and PowerPoint
College degree in marketing or another related discipline, or equivalent experience
Travel required up to 25%

Benefits

Comp & perks

Global, gamer-centric #LifeAtRazer experience
Accelerated personal and professional growth opportunities
Equal opportunity and inclusive workplace
Reasonable accommodations for disabilities and religious practices