Razer Inc.

Account Manager

• Lead creator, talent partnership, esports, and athlete strategies across Razer’s Console division
• Serve as marketing lead for Console Audio, Console Controllers, and Mobile
• Own Console category partnerships across influencers, esports, talent, and athletes
• Align Regional and Global Marketing, KOLs, Social, Paid Media, Gaming Partnerships, Ecommerce, and Product Marketing teams around shared objectives and measurable outcomes
• Develop and manage creator, influencer, esports, and athlete strategies tied to the Console portfolio, NPI launches, partnerships, and major campaigns
• Recruit and manage creators, ambassadors, and KOLs; leverage creator ecosystems and seeding programs; measure performance
• Translate brand and business objectives into measurable creator programs driving engagement, visibility, adoption, revenue, and sales impact
• Develop go-to-market plans for influencer programs, NPI launches, FPS and Console game releases, esports leagues, and tournaments
• Manage high-profile creator and talent integrations from planning through execution, including negotiations, content coordination, activations, and product launches
• Build relationships with gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives
• Set seeding briefs and monthly seeding targets for sustain and NPI launches
• Develop strategic partnerships with game publishers and platform partners
• Use influencer and pro-player feedback to inform the Console product roadmap
• Partner cross-functionally with Paid Media, Regional and Global Marketing, Community, Brand, eCommerce, Business Development, and external partners
• Manage agency partners and oversee campaign execution
• Measure campaign performance across awareness, engagement, conversion, revenue, and ROI; recommend optimizations using consumer insights and analytics
• Lead marketing planning and business reviews; present performance and recommendations to executive leadership
• Manage multiple high-visibility initiatives amid compressed timelines and shifting priorities
• Perform other duties as assigned

Senior Marketing Partnerships Manager