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Creative Strategist, Paid Social
Reach Digital. Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing with a focus on creative strategy, ad performance analysis, and content development. Capable of managing multiple brand partnerships while staying updated on industry trends and best practices.
Highest-signal resume keywords
Digital Marketing ExperienceCreative Strategy DevelopmentAd Performance AnalysisProject ManagementCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media UnderstandingContent DevelopmentAd Angle BrainstormingCreative Brief WritingPerformance Tracking
Soft Skills
Detail-OrientedOrganizedWillingness to LearnFeedback ReceptionTeam Communication
Industry Keywords
Brand PartnershipsAd FormatsPlatform TrendsTestable ConceptsUS Hours
About the role
Key responsibilities & impact- Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
- Own creative strategy for brand partners, including a living strategy document tracking angles, performance, and next tests
- Monitor platform trends, winning ad formats, and policy changes and translate them into testable account concepts
- Work with 3–5 brand partners at a time
- Conduct research and develop ad angles, write hooks, and build creative briefs for editors
- Work directly with brand partners and growth/design teams
Requirements
What you’ll need- 2+ years of digital marketing experience
- Understanding of paid media and content that converts
- Ability to brainstorm ad angles and concepts and bring them to life
- Detail-oriented and organized
- Ability to manage multiple projects simultaneously
- Willingness to learn and improve through giving and receiving feedback
- Comfortable communicating learnings with team members and clients
- Passion for creative strategy and staying current on what works
- Ability to work US hours
- Calls typically held between 12pm–6pm EST on weekdays
Benefits
Comp & perks- Generous PTO and benefits policy
- Fully remote role
- Regular creative reviews and direct feedback
- Room to grow into senior roles as Reach scales
- Weekly team check-ins, creative reviews and training sessions
- Paid, take-home assignment