Reach Digital

Creative Strategist

• Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
• Own creative strategy for brand partners, including a living strategy document tracking angles, performance, and next tests
• Monitor platform trends, winning ad formats, and policy changes, translating them into testable concepts
• Work with 3–5 brand partners at a time, developing their creative and building winning ads
• Work directly with brand partners and growth/design teams
• Participate in weekly team check-ins, creative reviews, and training sessions

Creative Strategist, Paid Social

Video Editor

• Edit UGC and AI-generated ad creative for paid social from raw footage to final export
• Build hook variations for each ad, including different openings, pacing, and angles
• Deliver two aspect ratios per ad: vertical and square/landscape
• Produce high weekly volume on deadline while maintaining quality
• Track volume and organize files so throughput is visible and work can be handed off
• Meet weekly with leads to review edits, align on priorities, and share performance results

Senior Video Editor

• Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
• Own creative strategy for brand partners, including a living strategy document tracking angles, performance, and next tests
• Monitor platform trends, winning ad formats, and policy changes
• Translate trends and changes into testable concepts for accounts
• Work with 3–5 brand partners at a time
• Develop deep understanding of partner creative and build new winning ads

Performance Creative Strategist

• Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
• Own creative strategy for brand partners, including a living strategy document tracking angles, performance, and next tests
• Stay current on platform trends, winning ad formats, and policy changes
• Translate trends and changes into testable concepts for accounts
• Work with 3–5 brand partners at a time, going deep into creative and building new winning ads
• Collaborate directly with brand partners, growth teams, and design teams

• Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
• Own creative strategy for brand partners, including maintaining a strategy document tracking angles, performance, and next tests
• Monitor platform trends, winning ad formats, and policy changes
• Translate trends and policy changes into testable concepts for accounts
• Manage creative strategy for 3–5 brand partners simultaneously
• Work directly with brand partners, growth teams, design teams, and editors
• Build new winning ads through deep creative work for brand partners

Growth Creative Strategist

• Analyze performance, brainstorm ad angles and hook variations, and write new briefs weekly for the editing team
• Own creative strategy for brand partners, including a living strategy document tracking angles, performance, and next tests
• Monitor platform trends, winning ad formats, and policy changes and translate them into testable account concepts
• Work with 3–5 brand partners at a time
• Conduct research and develop ad angles, write hooks, and build creative briefs for editors
• Work directly with brand partners and growth/design teams