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D2C Performance Copywriter
Reach Digital. Write hooks, headlines, and primary text for Meta and TikTok ads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in writing performance-driven ads and social content for D2C brands, with a strong focus on VSLs, native ads, and UGC scripts. Capable of adapting brand voices across various categories while delivering measurable results.
Highest-signal resume keywords
Performance Ad WritingVideo ScriptwritingDirect Response MarketingBrand Voice AdaptationResults-Driven Campaigns
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance Ad WritingVideo ScriptwritingNative Ad CreationUGC Script DevelopmentVSL WritingAd CopywritingA/B TestingCreative BriefingContent Variation DevelopmentCustomer Pain Point Analysis
Soft Skills
CoachableFast LearnerFeedback AcceptanceAdaptabilityCollaboration
Industry Keywords
D2C BrandsBeautyWellnessFoodLifestyleCTR OptimizationAd Account AnalysisCreative StrategySocial Media AdvertisingContent Marketing
Tech Stack
Tools & technologiesSwitching
About the role
Key responsibilities & impact- Write hooks, headlines, and primary text for Meta and TikTok ads
- Script video ads, VSLs, and UGC scripts built around real customer pain points and angles
- Write native ads and organic social content that sounds like each brand
- Brief creators so their content lands on the angle
- Study what's winning and losing in ad accounts and use it to shape the next round of creative
- Turn around multiple variations fast to test more angles
Requirements
What you’ll need- 2+ years writing performance ads or social content for D2C brands
- Experience with VSLs, native ads, UGC scripts, and briefing creators
- Proven results: ads that scaled, hooks that lifted CTR, or campaigns with numbers you can point to
- Comfortable switching between brand voices in categories like beauty, wellness, food, and lifestyle
- Understands direct response: offers, objections, angles, and why people buy
- Based in the US or Canada
- Fast, coachable, and comfortable with feedback and quick iterations
- Portfolio with 3 to 5 ads written and the results each one drove
Benefits
Comp & perks- Fully remote
- Full-time and contract options available