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Reach Digital

D2C Performance Copywriter

Reach Digital

. Write hooks, headlines, and primary text for Meta and TikTok ads .

Posted 10/7/2026full-timeRemote • United States, CanadaJuniorMid-LevelWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in writing performance-driven ads and social content for D2C brands, with a strong focus on VSLs, native ads, and UGC scripts. Capable of adapting brand voices across various categories while delivering measurable results.

Highest-signal resume keywords
Performance Ad WritingVideo ScriptwritingDirect Response MarketingBrand Voice AdaptationResults-Driven Campaigns

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Performance Ad WritingVideo ScriptwritingNative Ad CreationUGC Script DevelopmentVSL WritingAd CopywritingA/B TestingCreative BriefingContent Variation DevelopmentCustomer Pain Point Analysis
Soft Skills
CoachableFast LearnerFeedback AcceptanceAdaptabilityCollaboration
Industry Keywords
D2C BrandsBeautyWellnessFoodLifestyleCTR OptimizationAd Account AnalysisCreative StrategySocial Media AdvertisingContent Marketing

Tech Stack

Tools & technologies
Switching

About the role

Key responsibilities & impact
  • Write hooks, headlines, and primary text for Meta and TikTok ads
  • Script video ads, VSLs, and UGC scripts built around real customer pain points and angles
  • Write native ads and organic social content that sounds like each brand
  • Brief creators so their content lands on the angle
  • Study what's winning and losing in ad accounts and use it to shape the next round of creative
  • Turn around multiple variations fast to test more angles

Requirements

What you’ll need
  • 2+ years writing performance ads or social content for D2C brands
  • Experience with VSLs, native ads, UGC scripts, and briefing creators
  • Proven results: ads that scaled, hooks that lifted CTR, or campaigns with numbers you can point to
  • Comfortable switching between brand voices in categories like beauty, wellness, food, and lifestyle
  • Understands direct response: offers, objections, angles, and why people buy
  • Based in the US or Canada
  • Fast, coachable, and comfortable with feedback and quick iterations
  • Portfolio with 3 to 5 ads written and the results each one drove

Benefits

Comp & perks
  • Fully remote
  • Full-time and contract options available