Reach Out and Read

Public Relations

• Serve as primary editor for all External Affairs content across social, print, digital, web, email, fundraising, policy, and executive communications
• Write and shape brand messaging, message frameworks, talking points, and thought-leadership content
• Partner with subject-matter experts, leaders, and Affiliates to strengthen messaging and maintain a consistent voice
• Maintain the brand stylebook, templates, and editorial guidance
• Coach writers and contributors and strengthen editorial workflows, review processes, and quality control
• Advise on crisis and high-risk communications with the Chief External Affairs Officer
• Lead the day-to-day relationship with the public relations firm and direct the integrated earned media strategy
• Drive press releases, op-eds, story ideas, and media pitches
• Partner with Affiliates, clinicians, and leaders to generate state and local coverage
• Prepare spokespeople for interviews and guide rapid-response communications
• Set goals for and evaluate earned media performance
• Partner on social media strategy and review content and major campaigns
• Align earned, paid, social, and owned content
• Use performance data and platform trends to refine strategy
• Equip Affiliates with adaptable content and tools for local markets
• Serve as a senior communications adviser across the organization and Affiliate network
• Partner with marketing, brand, and creative leads on editorial and reputation strategy
• Help prioritize the External Affairs team's portfolio and manage communications vendors
• Report to the Chief External Affairs Officer

Director of Public Relations