Director, Product Marketing – Go-to-Market

Really Great Reading

. Lead go-to-market planning for new products and major releases, aligning Product, Sales, Partnerships, and Customer Success on timing, readiness, and success measures .

Posted 10/6/2026full-timeRemote • United States, CanadaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading go-to-market strategies, product positioning, and sales enablement programs, with a strong focus on measuring impact and improving adoption. Possesses extensive experience in B2B product marketing, particularly within the K–12 education or EdTech sectors.

Highest-signal resume keywords

Product Marketing ExperienceGo-To-Market StrategySales Enablement Program DevelopmentPositioning And Messaging SkillsAI Tools For Research

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product Launch ManagementPricing And Packaging DecisionsCustomer Marketing StrategiesCompetitive IntelligenceVoice-Of-Customer ProgramsEvidence-Based Product ClaimsSales ReadinessPerformance MeasurementCustomer Insights AnalysisK–12 Education Experience

Soft Skills

LeadershipCollaborationCommunicationWriting SkillsInterpersonal Skills

Tools & Technologies

AI-Assisted Research ToolsSales Enablement ToolsMarketing Operations SoftwareContent Development Tools

Certifications & Qualifications

Bachelor’s Degree In MarketingBachelor’s Degree In Business

Industry Keywords

B2B MarketingEdTechScience Of ReadingLiteracy InstructionMulti-Stakeholder Buying Cycles

About the role

Key responsibilities & impact

Lead go-to-market planning for new products and major releases, aligning Product, Sales, Partnerships, and Customer Success on timing, readiness, and success measures
Own positioning and messaging across the product portfolio and ensure consistency across campaigns, sales materials, and customer communications
Partner with Product and Finance on pricing and packaging decisions
Define evidence and customer stories to support product positioning with Research and Curriculum
Build and lead the sales enablement program, including playbooks, battlecards, launch training, and an enablement calendar
Partner with Sales and field teams to understand buyer needs and improve product positioning
Measure adoption and effectiveness of enablement resources and adjust based on feedback and performance
Lead competitive intelligence and win/loss practices
Maintain a voice-of-customer practice with Customer Success
Use AI-assisted research and analysis for market and competitive insights
Lead and develop the Product Marketing Manager
Partner with Content, Marketing Operations, Design, and other cross-functional teams
Measure contributions of launches and product marketing initiatives to pipeline, adoption, retention, and expansion
Continuously improve go-to-market strategy using performance results, customer insight, and field feedback

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience
8+ years of product marketing experience, including at least 3 years leading product launches or go-to-market programs
Experience leading at least one major product launch end to end, from positioning through sales readiness and post-launch measurement
Experience building a sales enablement program that achieved meaningful adoption, with a clear approach to measuring its impact
Experience shaping pricing and packaging decisions
Strong positioning, messaging, and writing skills for both buyers and sales teams
Experience managing and developing at least one product marketer
Experience working directly with Sales and field teams, including participating in customer calls and leading training
Hands-on experience using AI tools for research, competitive analysis, or content development, with sound judgment around accuracy and appropriate use
B2B experience with long, multi-stakeholder buying cycles
K–12 education or EdTech experience, particularly selling to school districts
Familiarity with the Science of Reading or literacy instruction
Experience leading win/loss or voice-of-customer programs
Experience developing customer marketing strategies that support retention and expansion
Experience partnering with research or efficacy teams on evidence-based product claims
Ability to work at a screen for extended periods, use standard input devices, and participate in virtual meetings

Benefits

Comp & perks

Tools, support, and professional growth opportunities
Collaborative, forward-thinking work environment
Fully remote work arrangement