Head of GTM – Commercialization

RealPage, Inc.

. Define and run the go-to-market strategy for payments, insurance, resident financial products and Resident AI .

Posted 10/12/2026full-timeRemote • Texas • United StatesLead💰 $174,000 - $316,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing go-to-market strategies for fintech products, with a strong focus on pricing, packaging, and funnel analytics. Proven ability to drive growth through collaboration with sales, marketing, and customer success teams while leveraging AI capabilities for product adoption.

Highest-signal resume keywords

10+ Years Experience In FintechGo-To-Market Strategy DevelopmentPricing And Packaging ExpertiseFunnel Analytics ProficiencyExperience With AI-Powered Products

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Fintech Product CommercializationUnit Economics AnalysisGrowth Channel DevelopmentSegmentation And PositioningAdoption Journey DesignRevenue OwnershipCampaign Co-OwnershipProduct Launch StrategySales EnablementConsumer Engagement

Soft Skills

Credibility With ExecutivesCollaboration With MarketingCommunication With Sales TeamsStrategic ThinkingProblem Solving

Industry Keywords

PaymentsInsuranceResident Financial ProductsEmbedded FinanceB2B2CB2BReal EstateProperty TechnologyRegulated ProductsAI-Enabled Products

About the role

Key responsibilities & impact

Define and run the go-to-market strategy for payments, insurance, resident financial products and Resident AI
Develop segmentation, positioning, launches and scaling strategies
Make PMCs the strongest growth channel through adoption journeys, incentives and enablement
Work through RealPage Sales and Customer Success to drive resident engagement and payment volume
Own pricing, bundling and packaging by solution, segment and PMC type
Test and iterate using unit economics, take rate, attach rate and contribution profit per active unit
Co-own a repeatable launch playbook with Marketing
Own commercial plans, including segments, pricing, packaging, targets and success criteria
Translate Resident AI capabilities into value narratives, proof points and adoption plays
Run the funnel from awareness through activation, conversion, adoption and retention
Maintain a visible weekly growth scorecard and act on results
Equip PMC teams, onsite staff and RealPage customer-facing teams to sell, support and advocate for solutions
Partner with Marketing on positioning, messaging, campaigns, education, co-marketing, lifecycle marketing and shared targets
Test offers, pricing presentation and channels with Product and the Resident Experience team

Requirements

What you’ll need

10+ years commercializing consumer, B2B2C or B2B fintech products at scale
Experience with payments, lending, cards, investing, insurance or embedded finance
Ownership of a growth or revenue number
Track record of launching and scaling fintech or AI-powered products
Deep fluency in pricing, packaging, unit economics and funnel analytics
Ability to move between a P&L and a campaign brief
Experience selling or distributing through partners or channels
Experience winning adoption without owning the sales force
Experience co-owning launches, campaigns and shared targets with Marketing
Credibility with executives, PMC operators and sales teams
Hands-on understanding of positioning, pricing and adoption of AI-enabled products
Nice to have: multifamily, real estate or property technology exposure
Nice to have: regulated-product go-to-market experience
Nice to have: experience launching in a new or recently acquired business inside a larger company

Benefits

Comp & perks

Existing PMC channel and resident base
Sales and Customer Success teams ready to bring solutions to market
Direct report to the Chief Fintech Officer
Seat on the leadership team
Board-visible scorecard
Opportunity to build the GTM operating model, launch playbook and team