Senior Director, Resident Marketing – B2C/B2B2C

RealPage, Inc.

. Lead and develop a team of four by setting goals, delegating ownership, coaching, and building accountability.

Posted 10/14/2026full-timeRemote • Texas • United StatesSenior💰 $140,600 - $239,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading multichannel marketing strategies and campaigns, with a strong focus on consumer engagement and measurable business outcomes. Proven ability to manage and develop teams while leveraging data-driven insights to optimize marketing performance.

Highest-signal resume keywords

Multichannel Campaign ManagementTeam Leadership and DevelopmentMarketing Automation ExperienceData-Driven Decision MakingConsumer Engagement Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingB2B2C MarketingSegmentationPersonalizationCampaign OptimizationJourney MappingPerformance ReportingEmail MarketingSMS MarketingIn-App Messaging

Soft Skills

CoachingDelegationStrategic JudgmentProblem-SolvingClear Communication

Tools & Technologies

Marketing Automation PlatformsConsumer Engagement PlatformsGenerative AI Solutions

Industry Keywords

FinTech MarketingConsumer Financial ServicesDigital MarketingSEOSEM

About the role

Key responsibilities & impact

Lead and develop a team of four by setting goals, delegating ownership, coaching, and building accountability.
Own resident marketing strategy and campaign planning across the resident journey.
Drive multichannel campaigns from strategy through optimization, including segmentation, messaging, creative development, execution, and testing.
Lead direct marketing primarily through email, SMS, and in-app messaging.
Help develop on-site resident marketing and expand digital channels such as SEO, SEM, and social.
Build personalized lifecycle and PMC-enabled programs connecting residents with relevant services.
Manage campaign intake, team capacity, and competing priorities.
Align business and product stakeholders, resolve dependencies, and move initiatives forward.
Partner with product, MarTech, legal, and data teams to improve automation, segmentation, and responsible resident-data use.
Establish performance goals and reporting, translating engagement, conversion, retention, and revenue results into recommendations.
Conduct regular business performance and strategy reviews.

Requirements

What you’ll need

10+ years of consumer, lifecycle, growth, or B2B2C marketing experience.
Significant experience directly managing and developing teams.
FinTech or consumer financial services marketing experience preferred but not required.
Bachelor’s degree in marketing, business administration, or a related field, or equivalent relevant experience preferred; equivalent experience will also be considered.
Demonstrated success setting marketing strategy and leading teams to deliver campaigns with measurable business results.
Proven end-to-end ownership of multichannel consumer campaigns, including segmentation, personalization, testing, and optimization.
Hands-on experience with marketing automation and consumer engagement platforms.
Experience using consumer behavior and campaign data to guide decisions and connect marketing performance to business outcomes.
Experience with journey mapping is a plus.
Strong people leadership, including coaching, delegation, talent development, and performance management.
Proactive strategic judgment, resourceful problem-solving, and ability to turn ideas into action.
Strong analytical and project management skills, with sound prioritization across competing initiatives.
Clear communication and cross-functional influence.
Ability to use generative AI solutions such as ChatGPT and Claude.

Benefits

Comp & perks

Health, dental, and vision insurance.
Retirement savings plan with company match.
Paid time off and holidays.
Professional development opportunities.
Performance-based bonus based on position.
Additional rewards, including annual bonus and sales incentives, depending on the applicable plan, role, and individual performance.