Senior Growth Marketing Strategist

RealPage, Inc.

. Own integrated campaign strategy and execution for marketing and leasing products, focused on pipeline creation and deal acceleration.

Posted 10/30/2026full-timeRemote • Texas • United StatesSenior💰 $106,900 - $181,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in integrated campaign strategy and execution, with a strong focus on pipeline creation and deal acceleration in B2B SaaS environments. Proficient in campaign measurement, optimization, and collaboration across cross-functional teams to drive demand generation.

Highest-signal resume keywords

B2B SaaS Demand GenerationIntegrated Campaign StrategySalesforce ExperienceMarketing Automation PlatformsCampaign Measurement and Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Full-Funnel CampaignsContent StrategyDigital MediaA/B TestingPerformance Reporting

Soft Skills

Strong Writing SkillsStakeholder ManagementMulti-Tasking Ability

Tools & Technologies

PardotMarketoHubSpotAI-Driven Marketing Tools

Industry Keywords

Real Estate TechnologyDemand Generation Best PracticesEmerging Tech Categories

About the role

Key responsibilities & impact

Own integrated campaign strategy and execution for marketing and leasing products, focused on pipeline creation and deal acceleration.
Design full-funnel, multi-touch campaigns across paid media, email, web, events, outbound SDR support, and content syndication.
Partner with Product Marketing to translate product positioning into value propositions, campaign themes, and audience-specific messaging.
Develop campaign messaging frameworks, content outlines, nurture cadences, and creative briefs.
Collaborate with SEO, web development, paid media, creative, and marketing operations teams.
Monitor and analyze campaign performance, identify optimization opportunities, and communicate results to stakeholders.
Align with Sales leaders and SDR teams on campaign readiness, handoffs, and feedback loops.
Stay current on demand generation best practices, AI-driven marketing tools, and emerging content formats.
Act as a strategic thought partner to Product Marketing and Sales.

Requirements

What you’ll need

7+ years in B2B SaaS demand generation or integrated campaign strategy roles.
Demonstrated experience running full-funnel campaigns combining content strategy, digital media, and outbound motions.
Track record of accountability for pipeline performance and campaign optimization.
Hands-on experience with Salesforce and marketing automation platforms such as Pardot, Marketo, or HubSpot.
Strong command of campaign measurement, attribution, A/B testing, and performance reporting.
Familiarity with AI-enabled solutions or previous experience in emerging tech categories preferred.
Background in multifamily, real estate technology, or adjacent B2B verticals preferred.
Strong understanding of integrated campaign design.
Strong writing skills for campaign themes, nurture flows, and audience-specific narratives.
Ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
Ability to work effectively in a home-office environment with occasional travel as needed.

Benefits

Comp & perks

Health, dental, and vision insurance.
Retirement savings plan with company match.
Paid time off and holidays.
Professional development opportunities.
Performance-based bonus based on position.
Annual bonus and sales incentives may be available depending on the applicable plan, role, and individual performance.