Vice President, GTM & Marketing

RealPage, Inc.

. Develop and execute the Fintech go-to-market strategy for resident and PMC solutions .

Posted 9/18/2026full-timeRemote • Texas • United StatesLead💰 $174,000 - $316,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies for fintech solutions, leading product marketing initiatives, and managing enterprise change management efforts. Proven ability to drive customer adoption through effective communication, stakeholder engagement, and cross-functional collaboration.

Highest-signal resume keywords

Go-To-Market StrategyEnterprise Product MarketingChange Management MethodologiesExecutive CommunicationB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingCustomer Lifecycle MarketingDemand GenerationMarket ResearchSales EnablementDigital MarketingPerformance MeasurementOrganizational Change ManagementCustomer Adoption ProgramsBrand Strategy

Soft Skills

LeadershipCollaborationPresentation Skills

Industry Keywords

FintechB2B SaaSTechnologyDigital ProductsStakeholder Engagement

About the role

Key responsibilities & impact

Develop and execute the Fintech go-to-market strategy for resident and PMC solutions
Lead product marketing, brand strategy, customer lifecycle marketing, and demand generation
Own launch planning for new fintech products, partnerships, AI capabilities, and platform enhancements
Design and execute enterprise change management strategies supporting organizational transformation and customer adoption
Develop executive communication plans, internal communications, and stakeholder engagement strategies
Partner with Product, Engineering, Sales, Customer Success, and Partnerships on coordinated product launches
Create customer education, onboarding, and adoption programs
Lead competitive positioning, market research, customer insights, and messaging strategy
Develop sales enablement content, executive presentations, and thought leadership programs
Build and lead a high-performing marketing and change management organization
Report to the Chief Fintech Officer
Travel periodically for customer meetings, conferences, and leadership sessions

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field
15+ years of leadership experience in B2B SaaS, fintech, technology, or digital products
Experience leading enterprise product marketing and large-scale change management initiatives
Demonstrated success launching complex technology platforms and driving customer adoption
Strong executive communication and cross-functional leadership experience
Knowledge of product marketing and go-to-market strategy
Knowledge of organizational change management methodologies (e.g., Prosci, Kotter, ADKAR)
Knowledge of executive communications and stakeholder engagement
Knowledge of brand strategy, customer lifecycle marketing, and digital marketing
Knowledge of sales enablement and customer adoption programs
Knowledge of data-driven marketing and performance measurement
Exceptional leadership, collaboration, and presentation skills
Ability to sit or stand for extended periods and use standard office equipment