ABM Marketing Lead

Rec Technologies

. Set Rec's account-based marketing strategy and run it day to day .

Posted 11/7/2026full-timeSan Francisco • California • United StatesSenior💰 $160,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in Account-Based Marketing (ABM) strategy and execution, with a strong focus on driving measurable pipeline and revenue through targeted account engagement. Proficient in utilizing HubSpot and AI-powered tools for account research, personalization, and performance measurement.

Highest-signal resume keywords

5+ Years B2B SaaS Marketing ExperienceEnd-to-End ABM ExperienceLeadership Experience in High-Growth CompaniesHands-On Proficiency with HubSpotPublic Sector Experience (SLED)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based MarketingPipeline DevelopmentBuying-Committee MappingAccount EngagementMeasurement and AttributionBudget ManagementSales Cycle ManagementMulti-Channel Campaign DesignData AnalysisRevenue Generation

Soft Skills

Exceptional Communication SkillsInfluencing ExecutivesCross-Functional CollaborationStrategic ThinkingCuriosity for AI Technologies

Tools & Technologies

HubSpotMarketing Automation SystemsABM ToolsIntent ToolsEnrichment Tools

Industry Keywords

B2B MarketingSaaSPublic SectorGovernmentEducationParks and RecreationAccount Engagement StrategiesHigh-Consideration Sales CyclesComplex Buying ProcessesEvent Management

About the role

Key responsibilities & impact

Set Rec's account-based marketing strategy and run it day to day
Build target account lists, plays, systems, and operating cadence to turn account engagement into qualified pipeline
Partner with Sales leadership to define the ideal customer profile and maintain tiered 1:1, 1:few, and 1:many target account lists
Map decision makers and influencers across municipal Parks and Recreation and private recreation accounts
Track contract renewal dates, budget calendars, RFP activity, and intent signals
Design and run coordinated multi-channel account plays across paid media, personalized email and direct mail, executive outreach, events, field marketing, references, and peer introductions
Coordinate account engagement with Sales and SDRs
Own Rec's presence at Parks and Recreation association conferences and private-rec industry events
Build hosted dinners, roundtables, and customer-led sessions
Operate HubSpot and the broader ABM stack, including intent, enrichment, and advertising tools
Use AI-enabled workflows for account research, personalization, content and outreach, buying-signal detection, and sales follow-up
Build reporting on account coverage, engagement, buying-committee penetration, meetings, pipeline, velocity, and win rate
Own the ABM budget and manage tradeoffs across accounts, plays, events, vendors, and tools
Engage contractors and agencies and build a small ABM function over time
Partner with Sales, Product Marketing, Customer Experience, Product, and Executive Leadership on account planning, references, and expansion opportunities

Requirements

What you’ll need

5+ years of B2B SaaS marketing experience focused on ABM
Leadership experience in high-growth companies
Track record of driving measurable pipeline and revenue from named accounts
Proven ability to balance strategic thinking with hands-on execution in lean, fast-moving organizations
End-to-end ABM experience: account selection, tiering, buying-committee mapping, orchestrated plays, and measurement
Personally run 1:1 and 1:few programs, with specific accounts helped open and close
Experience with long, high-consideration sales cycles and complex buying processes
Public sector, government, or education (SLED) experience is a strong plus
Hands-on proficiency with HubSpot or similar marketing automation / CRM systems
Experience with ABM, intent, and enrichment tools
Strong curiosity for AI-powered GTM technologies across account research, personalization, and signal detection
Strong understanding of account-level measurement, attribution, budgeting, and ROI analysis
Exceptional written and verbal communication skills
Ability to influence executives and cross-functional partners and earn sellers' trust
Must be currently authorized to work in the US
Must not require sponsorship for employment visa status now or in the future

Benefits

Comp & perks

Meaningful equity
Flexible PTO
Top-tier health, dental, and vision insurance
401(k) plan