Demand Generation Lead

Rec Technologies

. Set Rec's demand generation strategy and execute it day to day .

Posted 11/9/2026full-timeSan Francisco • California • United StatesSenior💰 $160,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS demand generation, including the development and execution of multi-channel marketing campaigns, pipeline management, and marketing automation. Proven ability to leverage data-driven insights for optimizing marketing performance and driving revenue growth.

Highest-signal resume keywords

B2B SaaS Demand Generation ExperienceHubSpot ProficiencyAccount-Based Marketing (ABM)Campaign ExecutionMarketing Measurement and Attribution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyPipeline DevelopmentFunnel Conversion RatesMulti-Channel CampaignsAI-Powered Marketing ToolsMarketing AutomationSEO/AEOBudget ManagementPerformance AnalysisData Segmentation

Soft Skills

Exceptional Communication SkillsStrategic ThinkingTeam LeadershipCollaborationCuriosity

Tools & Technologies

HubSpotB2B Marketing StackCRM SystemsEmail MarketingWebinarsEvents ManagementAttribution ToolsPersonalization ToolsCampaign Management SoftwareAnalytics Platforms

Certifications & Qualifications

HubSpot Certification

Industry Keywords

Demand GenerationRevenue GrowthHigh-Growth CompaniesMarket DemandSales-Accepted OpportunityContractor ManagementROI AnalysisTarget-Account ActivationContent SyndicationMarketing Attribution

About the role

Key responsibilities & impact

Set Rec's demand generation strategy and execute it day to day
Build campaigns, systems, and operating cadence to turn market demand into qualified pipeline
Drive awareness and high-quality pipeline in partnership with Sales
Support the core Parks and Recreation business and emerging private recreation opportunities
Own paid search and social, email nurture, webinars, events and conferences, partner and referral programs, SEO/AEO, and the full funnel through sales-accepted opportunity
Develop account-based and market-based programs for target-account activation
Operate HubSpot and the broader B2B marketing stack
Use AI-enabled workflows for account research, personalization, campaign execution, SEO/AEO, sales follow-up, and performance analysis
Ensure reliable marketing data, attribution, segmentation, and workflows
Build reporting connecting marketing activity to pipeline, conversion, and revenue outcomes
Build and lead a small demand generation function
Manage contractors, agencies, and outside vendors
Own the demand generation budget and manage ROI
Partner with Sales, Product Marketing, Product, Customer Experience, and Executive Leadership

Requirements

What you’ll need

5+ years of B2B SaaS demand generation experience, including leadership roles in high-growth companies
Track record of driving measurable pipeline and revenue impact
Proven ability to balance strategic thinking with hands-on execution in lean, fast-moving organizations
Experience building demand generation programs, pipeline development motions, and campaign systems that produce qualified opportunities
Personal experience running multi-channel programs across paid, email, events, webinars, and content syndication
Strong knowledge of funnel conversion rates
Experience with ABM, target-account activation, or high-consideration sales motions
Hands-on proficiency with HubSpot or similar marketing automation/CRM systems
Strong curiosity for AI-powered GTM technologies and tools across SEO/AEO, intent, attribution, personalization, and campaign execution
Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis
Exceptional written and verbal communication skills
Experience building high-performing teams and leveraging agencies, contractors, and vendors
Must be authorized to work in the United States
HubSpot certification is a plus

Benefits

Comp & perks

Meaningful equity
Flexible PTO
Top-tier health, dental, and vision insurance
401(k) plan