Senior Demand Generation Manager

Recast Software

. Own and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting .

Posted 9/24/2026full-timeRemote • United StatesSenior💰 $100,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing multi-channel marketing campaigns that drive pipeline and revenue growth, with a strong focus on measurable business outcomes. Proficient in utilizing marketing automation platforms and CRM systems to optimize campaign performance and support sales enablement.

Highest-signal resume keywords

B2B Marketing ExperienceCampaign PlanningEmail MarketingAccount-Based Marketing (ABM)Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionLead GenerationPipeline CreationData AnalysisMarketing Automation

Soft Skills

Creative ThinkingCollaborationAttention to DetailInfluencing Stakeholders

Tools & Technologies

MarketoSalesforceCRM SystemsDigital Advertising Platforms

Industry Keywords

IT MarketingCybersecurityEnterprise SoftwareSystems AdministratorsEndpoint Management

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting
Develop annual, quarterly, and campaign-specific marketing plans aligned to pipeline and revenue growth objectives
Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel
Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events, with a focus on measurable business outcomes
Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect the brand and product value
Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets
Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff
Measure and optimize campaign performance using data and insights to drive continuous improvement
Measure campaign contribution to qualified leads, pipeline, opportunities, and revenue
Manage timelines, deliverables, and stakeholders across multiple projects simultaneously
Report to the Senior Manager, Marketing Endpoint Management
Collaborate with Web & Brand and Revenue Operations teams

Requirements

What you’ll need

6+ years of experience in B2B marketing, with a focus on campaign or pipeline generation
Proven success planning and executing full-funnel marketing campaigns that drive measurable business outcomes
Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM)
Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.)
Highly organized with excellent project management skills and attention to detail
Creative thinker with a collaborative mindset and a bias for action
Proven ability to influence stakeholders and drive alignment across cross-functional teams
Experience in IT, cybersecurity, or enterprise software is a plus
Experience in marketing to systems administrators, endpoint management teams, or IT professionals is a plus

Benefits

Comp & perks

10% annual discretionary bonus potential
Medical, dental, and vision
FSA or HSA with company contributions
Employer paid STD, LTD, AD&D and life insurance
401k with 4% employer match
Work-life balance
Flexible time off
Remote work options
Parental leave