Recast Software

Performance Marketing

• Own and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting
• Develop annual, quarterly, and campaign-specific marketing plans aligned to pipeline and revenue growth objectives
• Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel
• Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events, with a focus on measurable business outcomes
• Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect the brand and product value
• Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets
• Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff
• Measure and optimize campaign performance using data and insights to drive continuous improvement
• Measure campaign contribution to qualified leads, pipeline, opportunities, and revenue
• Manage timelines, deliverables, and stakeholders across multiple projects simultaneously
• Report to the Senior Manager, Marketing Endpoint Management
• Collaborate with Web & Brand and Revenue Operations teams

Senior Demand Generation Manager