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About the role
Key responsibilities & impact- Prioritize cohorts within the existing ABM list and activate target enterprise accounts
- Map buying committees and develop relevant outbound outreach
- Run campaigns that create qualified conversations
- Partner with Sales on follow-up and opportunities across sibling brands and business units
- Build and execute focused event programs, including account selection, invitations, logistics, hosting, and follow-up
- Organize executive dinners, coffee meetings, conferences, booths, and speaking engagements
- Use events to create valuable relationships and conversations
- Partner with Sales and delivery teams to develop enterprise case studies, secure logo permissions, and curate customer stories
- Partner with the Head of Marketing on positioning, messaging, and campaign assets
- Research accounts, draft outreach, recruit dinner attendees, run events, manage follow-up, and work closely with Sales
- Personally design and execute programs as a senior, hands-on individual contributor
Requirements
What you’ll need- 5+ years in GTM for high-ACV B2B SaaS, working with long sales cycles, multiple stakeholders, and complex enterprise buying committees
- Demonstrated success running outbound programs, including personally owning targeting, messaging, execution, and iteration, with clear evidence of qualified pipeline and revenue generated
- Demonstrated success in field marketing, including personally planning and executing enterprise dinners, conferences, or similar events, recruiting relevant attendees, and creating value-adding environments
- Credibility with senior buyers
- Strong writing and communication skills
- Ability to engage marketing and analytics leaders and connect technical capabilities to business needs
- Independent execution and strong sales partnership
- Comfort owning details and maintaining clear account records
- Willingness and ability to travel regularly for events
- Experience in marketing measurement, martech, adtech, or data products is a plus but not required
- Remote work, with EST time zone preferred
Benefits
Comp & perks- Meaningful variable compensation tied to executing programs well against clear success criteria
- Budget for programs
- Access to Recast leadership and technical experts
- Support from sales, delivery, and agency resources
- Remote work arrangement
- Regular travel for events