Performance Marketing Manager

Receptive Inc.

. Own paid acquisition strategy, execution, and daily optimization across Google, Meta, TikTok, and Bing .

Posted 10/15/2026full-timeRemote • United StatesMid-LevelSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing with a focus on paid acquisition strategies across multiple platforms, including Google, Meta, and TikTok. Proficient in data-driven decision-making, A/B testing, and compliance management within regulated industries.

Highest-signal resume keywords

Performance MarketingGoogle AdsMeta AdsTikTok AdsA/B Testing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Acquisition StrategyBudget ManagementFunnel Conversion OptimizationData-Driven Decision-MakingCompliance ManagementAttribution AnalysisCreative DirectionLanding Page TestingView-Through Conversion MeasurementCAC Understanding

Soft Skills

Clear CommunicationProblem-Solving

Tools & Technologies

AI-Assisted Page BuildingEvent TrackingModelled AttributionSelf-Reported AttributionUGC Direction

Industry Keywords

DTC MarketingHealth and WellnessTelehealthCompliance-Oriented MarketingSubscription Business

About the role

Key responsibilities & impact

Own paid acquisition strategy, execution, and daily optimization across Google, Meta, TikTok, and Bing
Manage budget pacing and daily trade-offs between scale and efficiency against blended CAC and monthly new-client goals
Own full-funnel conversion from ad to pageview to quiz completion and booking
Build and run a landing-page testing roadmap using AI-assisted page building while maintaining compliance
Drive message, audience, format, and platform creative-testing cycles
Work with design on static ads and document iterative insights
Own reporting for paid new clients, CAC, and funnel conversion
Partner with the data team on event tracking and attribution
Measure view-through conversions, incrementality, and cross-channel overlap in a compliance-heavy environment
Report to the VP of Marketing

Requirements

What you’ll need

3–5 years in performance/growth marketing
Real depth in Google Ads and hands-on Meta and TikTok Ads experience
Personally managed advertising spend
DTC experience, ideally in health and wellness, telehealth, or another regulated and compliance-oriented category
Insurance-adjacent or subscription business experience is a plus
Understanding of pacing, seasonality, and risk management on a real budget
Data-driven decision-making and problem-solving
End-to-end A/B testing experience across ad creative, landing pages, funnel steps, and pricing
Fluency in platform-reported, modeled, and self-reported attribution
Ability to give creative direction, brief concepts, direct UGC and creator partnerships, and evaluate ideas
Understanding of CAC, LTV, payback, and contribution margin
Clear communication with non-marketers and business leaders
Comfort building with AI, including Claude Code, AI-generated ad creative, and agent-based workflows

Benefits

Comp & perks

Receptive is a remote-first company
Medical, dental, and vision coverage with generous employer contributions
100% of the premium covered for an employee’s coverage
401k with 4% employer match
Monthly wellness stipend
Annual L&D budget
Flexible time off
Company holidays
Paid parental leave