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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced expertise in Salesforce development and administration, with a strong focus on building and optimizing Salesforce Flows, Apex classes, and integrations. Capable of translating complex business requirements into scalable technical solutions while ensuring data integrity and effective collaboration across GTM and RevOps teams.
Highest-signal resume keywords
Salesforce Development/AdministrationSalesforce Flow ExpertiseApex DevelopmentAPI Integration DesignSalesforce Certification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce FlowApex ClassesSOQLData Management ToolsIntegration DesignAutomation FrameworksRoot-Cause AnalysisChange ManagementRelease ManagementGTM Process Understanding
Soft Skills
Technical DocumentationCommunication SkillsIndependent TroubleshootingPrioritizationJudgment
Tools & Technologies
SalesforceHubSpotGongChili PiperClayREST APIsSOAP APIsMiddlewareWebhooksSaaS Security Concepts
Certifications & Qualifications
Salesforce Certification
Industry Keywords
GTM OrganizationRevOps SystemsLead ManagementOpportunity ManagementData IntegrityCustomer HandoffsForecastingDeal DeskChange ManagementSecurity Compliance
Tech Stack
Tools & technologiesSOAP
About the role
Key responsibilities & impact- Serve as the primary technical owner for the systems and applications supporting Reco’s GTM organization
- Own the day-to-day health, architecture, scalability, and ongoing development of Salesforce and the broader GTM technology stack
- Build and maintain Salesforce Flows, Apex classes and triggers, validation rules, custom objects, fields, approval processes, and automation frameworks
- Translate RevOps strategy and complex business requirements into scalable technical solutions
- Design systems supporting lead management, routing, pipeline creation, opportunity management, forecasting, deal desk, customer handoffs, expansion, and renewals
- Identify inefficient GTM processes and develop automation to eliminate manual work
- Build AI-enabled workflows and intelligent workflows that improve seller productivity, pipeline visibility, deal velocity, and GTM execution
- Diagnose and resolve Flow failures, Apex errors, validation issues, integration failures, permission problems, automation conflicts, and data issues
- Build monitoring, alerts, fault handling, and error-management processes
- Conduct root-cause analysis and implement permanent fixes
- Build, maintain, and optimize integrations between Salesforce and HubSpot, Gong, Chili Piper, Clay, and other revenue applications
- Work with REST/SOAP APIs, webhooks, middleware, and native integrations
- Own the development lifecycle from requirements gathering and solution design through build, QA, UAT, deployment, and post-release validation
- Establish scalable change-management and release-management practices
- Maintain technical documentation for automations, integrations, workflows, and system dependencies
- Conduct recurring Salesforce data-quality and CRM-hygiene audits
- Protect pipeline, forecasting, attribution, territory, lead, opportunity, and customer data integrity
- Partner with RevOps, Sales, Marketing, Customer Success, Finance, Security, and IT teams
- Document functionality, train end users, drive adoption, and advise RevOps on systems architecture and technology decisions
Requirements
What you’ll need- 4–7+ years of hands-on experience in Salesforce development/administration, RevOps systems, GTM systems engineering, or a similar technical role
- Advanced expertise with Salesforce Flow, including complex record-triggered flows, scheduled flows, subflows, fault handling, and scalable Flow architecture
- Strong hands-on expertise with Apex, including reading, troubleshooting, modifying, and developing Apex classes and triggers
- Deep understanding of Salesforce architecture, including custom objects, data models, validation rules, approval processes, permissions, permission sets, sharing, and security
- Ability to independently troubleshoot complex Salesforce production issues and determine root cause
- Experience designing and supporting integrations using APIs, webhooks, middleware, and native connectors
- Experience with GTM applications such as HubSpot, Gong, Chili Piper, Clay, or similar platforms
- Strong understanding of GTM processes, including lead lifecycle management, enrichment and routing, opportunity management, pipeline, forecasting, deal desk, attribution, customer handoffs, expansion, and renewals
- Proficiency with SOQL and Salesforce data management tools
- Experience with release management, sandbox strategy, QA, UAT, and production deployments
- Salesforce certification is required
- Strong technical documentation and communication skills
- Ability to operate independently, prioritize effectively, and move quickly in a fast-paced environment
- Experience operating in environments with formal Security, IT, access-control, and change-management requirements
- Working knowledge of SaaS security concepts including least-privilege access, SSO, OAuth, API authentication, connected applications, service accounts, secrets/credential management, and data governance
- Ability to partner effectively with Security and IT teams
- Strong judgment around security, architectural, production, and change-management review requirements
Benefits
Comp & perks- Remote US work arrangement