Director of Demand Generation

Recom

. Own integrated demand generation as a senior individual contributor, creating predictable, high-quality pipeline from priority brand accounts .

Posted 10/14/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated demand generation, focusing on creating measurable qualified pipeline through account-based marketing and multi-channel campaigns. Proficient in analyzing campaign performance and optimizing strategies to enhance revenue contribution.

Highest-signal resume keywords

B2B Demand GenerationIntegrated Campaign ManagementPaid Media FluencyAccount-Based MarketingAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementEmail NurtureWeb ConversionContent SyndicationIntent-Based ProgramsPipeline MeasurementAttribution AnalysisBudget ManagementAudience Insights TranslationPerformance Reporting

Soft Skills

Cross-Functional CollaborationAgency ManagementExecution SkillsAnalytical ThinkingCommunication Skills

Tools & Technologies

CRMMarketing AutomationAttribution ToolsWebinar PlatformsPaid Media Platforms

Industry Keywords

EcommerceB2B TechnologyGrowth MarketingPremium RetailCampaign Economics

About the role

Key responsibilities & impact

Own integrated demand generation as a senior individual contributor, creating predictable, high-quality pipeline from priority brand accounts
Work with Brand and Product Marketing, Design, Outbound and Revenue Operations
Direct a specialized paid media agency
Architect integrated campaigns across paid search, paid social, webinars, content programs, email and website conversion
Develop account-based programs and intent-informed targeting with Sales
Coordinate outreach priorities with the Outbound Leader
Translate audience insights and positioning into campaign themes, offers and buyer journeys
Direct paid media partners, manage working budgets and optimize channel and campaign economics
Partner with Revenue Operations on nurture, tracking, attribution, routing and sales handoffs
Measure marketing-sourced qualified pipeline, conversion and revenue contribution; report findings and improve performance
Report to the SVP Marketing and collaborate across relevant marketing and commercial teams

Requirements

What you’ll need

7+ years in B2B demand generation, growth marketing or campaign management
Track record of generating measurable qualified pipeline through integrated campaigns
Hands-on fluency in paid media, email nurture, web conversion and account-based marketing
Strong analytical, agency-management and cross-functional execution skills
Experience in ecommerce, agencies, premium retail or B2B technology and services (preferred)
Experience with CRM, marketing automation and attribution tools (preferred)
Experience developing webinars, content syndication and intent-based programs (preferred)
Practical use of AI to improve campaign execution and analysis (preferred)

Benefits

Comp & perks

No benefits, perks, or compensation extras are specified in the posting