Senior Vice President, Marketing

Recom

. Lead Recom’s marketing organization to build brand preference, increase consideration and generate qualified demand supporting new-business signings .

Posted 10/14/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading B2B marketing strategies, integrating brand and demand generation efforts to drive qualified pipeline and revenue growth. Proven ability to manage teams, budgets, and cross-functional priorities while effectively communicating with executive leadership.

Highest-signal resume keywords

B2B Marketing LeadershipIntegrated Marketing FunctionsDemand Generation StrategyAccount-Based MarketingEcommerce Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingDemand GenerationPerformance ReviewsCampaign ManagementBudget AllocationAnalytical JudgmentTeam ManagementCross-Functional CollaborationSolution NarrativesSales Handoffs

Soft Skills

Executive CommunicationCoachingStrategic Execution

Industry Keywords

Marketplace ServicesRetail MediaTechnology-Enabled ServicesPremium BrandsLong-Cycle Commercial Sales

About the role

Key responsibilities & impact

Lead Recom’s marketing organization to build brand preference, increase consideration and generate qualified demand supporting new-business signings
Align positioning, content, events and demand generation with commercial priorities
Partner closely with sales and Revenue Operations
Own marketing strategy, annual planning, budget allocation and performance reviews tied to business priorities
Lead Brand and Product Marketing, Demand Generation, Creative, Content and Events
Establish clear ownership and coach the team
Define target segments, differentiation and solution narratives with commercial leaders and customer-facing teams
Build integrated campaigns across executive thought leadership, paid media, hosted events and industry participation
Establish shared funnel definitions, sales handoffs and reporting with sales and Revenue Operations
Manage agency relationships and assess marketing investment through qualified pipeline, conversion and commercial outcomes
Collaborate across relevant marketing and commercial teams
Report to the Chief Growth Officer

Requirements

What you’ll need

12+ years in B2B marketing, including leadership of integrated marketing functions
Demonstrated success connecting brand investment and demand generation to qualified pipeline and revenue
Experience managing teams, agencies, budgets and cross-functional priorities
Strong executive communication, analytical judgment and ability to turn strategy into execution
Experience in ecommerce, marketplace services, retail media or technology-enabled services
Experience marketing to premium brands and enterprise decision makers
Knowledge of account-based marketing and long-cycle commercial sales
Experience building marketing capabilities in a growing organization