Digital Media Manager

. Own end-to-end Meta and TikTok strategy, budget, and day-to-day execution for legal lead-generation brands .

Posted 9/26/2026full-timeRemote • United StatesMid-LevelSenior💰 $95,000 - $125,000 per yearWebsite

Tools & technologies

Tableau

Key responsibilities & impact

Own end-to-end Meta and TikTok strategy, budget, and day-to-day execution for legal lead-generation brands
Set audience, practice-area, market, and language strategies across brands
Allocate, pace, defend, and reallocate budgets based on performance by geography and market dynamics
Build and manage campaigns directly, including account structure, audience strategy, bidding, placements, exclusions, budget pacing, and daily optimization
Brief creative teams, interpret performance data, identify creative fatigue, and shape testing plans
Partner with the CRO team on landing-page and conversion optimization
Coordinate page and creative testing calendars to avoid confounding results
Ensure clean downstream measurement using Conversions API, offline conversion imports, and value-based signals where applicable
Build reporting that connects spend to retained cases rather than form fills
Perform QA across campaign setup, tracking, and landing pages, and drive issues to resolution
Deliver regular performance reporting covering results and next actions
Monitor competitor activity in owned channels
Evaluate and test additional channels including Reddit, Snapchat, Pinterest, connected TV, creator, and affiliate partnerships
Collaborate daily with creative, analytics, and paid search teams
Maintain campaign compliance with attorney advertising rules and platform policies

What you’ll need

4+ years running paid social as the hands-on buyer
Meaningful experience in both Meta Ads Manager and TikTok Ads Manager
Experience acquiring consumer leads that a sales or intake team then works; lead generation rather than ecommerce
Experience optimizing to downstream outcomes such as cost per qualified lead, cost per sale, or cost per retained case
Direct ownership of a meaningful budget, with authority to reallocate it
Ability to work with creative and CRO teams
Ability to write usable concept briefs and provide actionable designer/editor feedback
Ability to contribute to testing plans that produce conclusions
Proficiency with DOMO, Tableau, Power BI, or advanced Excel
Bachelor's degree in marketing, advertising, business, or a related field
Professional fluency in Spanish and English (moves candidates to the top of the list)
Experience with multicultural direct response and Hispanic audiences (moves candidates to the top of the list)
Legal lead generation or adjacent high-intent regulated-vertical experience (moves candidates to the top of the list)
Experience with offline conversion pipelines, Conversions API implementations, or tracking infrastructure (moves candidates to the top of the list)
Experience across additional channels such as Reddit, Snapchat, Pinterest, connected TV, YouTube, or creator partnerships (moves candidates to the top of the list)

Comp & perks