Recruit WA

Intake Specialist

• Obtain appropriate and pertinent information from potential clients
• Encourage potential clients to sign legal agreements when leads meet criteria
• Follow up with qualified leads and assist with electronic execution of agreements
• Answer potential client questions over the phone
• Escalate calls to a supervisor or attorney when legal questions arise or objections cannot be addressed
• Address potential client inquiries, concerns, and issues in a timely and professional manner
• Act as a liaison between potential clients and attorneys
• Ensure attorney intake forms and documents are completed, signed, and filed correctly
• Gather additional documentation from clients as needed
• Handle client information confidentially and in compliance with legal and ethical standards
• Collaborate with attorneys and staff to ensure a smooth transition from intake to case management

Manager

• Own end-to-end Meta and TikTok strategy, budget, and day-to-day execution for legal lead-generation brands
• Set audience, practice-area, market, and language strategies across brands
• Allocate, pace, defend, and reallocate budgets based on performance by geography and market dynamics
• Build and manage campaigns directly, including account structure, audience strategy, bidding, placements, exclusions, budget pacing, and daily optimization
• Brief creative teams, interpret performance data, identify creative fatigue, and shape testing plans
• Partner with the CRO team on landing-page and conversion optimization
• Coordinate page and creative testing calendars to avoid confounding results
• Ensure clean downstream measurement using Conversions API, offline conversion imports, and value-based signals where applicable
• Build reporting that connects spend to retained cases rather than form fills
• Perform QA across campaign setup, tracking, and landing pages, and drive issues to resolution
• Deliver regular performance reporting covering results and next actions
• Monitor competitor activity in owned channels
• Evaluate and test additional channels including Reddit, Snapchat, Pinterest, connected TV, creator, and affiliate partnerships
• Collaborate daily with creative, analytics, and paid search teams
• Maintain campaign compliance with attorney advertising rules and platform policies

Digital Media Manager

Business Development Rep

• Create and maintain a strong new client prospecting pipeline
• Develop and implement directed email and call campaigns and workflows targeting prospective clients across practice areas and locations
• Explain Walker's complex lead contracts to prospective clients and manage expectations about expected results
• Develop substantive prospective client relationships using knowledge of Walker's products, clients, and history
• Progress toward pipeline and sales goals
• Attract new clients by leveraging Walker's conversion rates and reputation
• Communicate the return on investment of Walker products to prospective clients
• Attend relevant conferences and seminars to make in-person connections with prospects
• Meet or exceed sales, pipeline, and metric targets
• Develop business relationships with Walker clients to foster long-term partnerships
• Train law firm intake teams to monetize Walker leads and improve firm performance
• Forecast and analyze return on investment of Walker leads, including intangible benefits
• Track client conversion rates and coach clients on improving conversion
• Strategize limited inventory distribution among clients based on lead monetization and growth potential
• Leverage connections and legal-field trends to add value to clients
• Meet with clients to evaluate product performance and identify additional product opportunities
• Apply knowledge of settlement values and geographic contract strengths to recommend suitable Walker products
• Communicate client concerns and potential deals to management in a solutions-oriented manner

Intake Specialist

Digital Media Manager

Business Development Executive